April 14, 1998 in Social Responsibility News

SAMSUNG Electronics Becomes World's First to Apply Digital Interface Technology(IEEE 1394) to Digita

SEOUL, Korea - April, 14, 1998 - Samsung Electronic Co., Ltd., have announced that the company has become the world's first to develop a "multimedia digital TV" that can be connected to numerous household multimedia products.

Digital TV not only offers the regular TV functions, it can also be connected to computers, digital VCRs and other audiovisual products. As such, it is considered to be the most important new technology related to information appliances.

Samsung Electronics is the first consumer electronics maker to apply the sophisticated IEEE 1394 digital interface technology. This makes Samsung a technology leader in the area of digital TV and has put the company in a position to propose a new standard for digital TV.

The Institute of Electrical Electronics Engineers (IEEE) is the world's largest committee responsible for standardizing technology related to electric and electronic products and systems. The "IEEE 1394" is a new standard for next-generation, high-speed multimedia interface instituted by the committee in 1995. By applying IEEE 1394 technology to digital TV, Samsung Electronics has made it possible to exchange sound and picture data on a real time basis among various products such as multimedia PCs, set-top boxes, digital VCRs and digital video disc players.

Samsung Electronics' new technology allows various multimedia products to be linked together through the digital TV. At the same time, a Web browser has been built into the TV, making it easy to record and play back digital TV broadcasts.

The Samsung Electronics' digital TV can be connected to up to 63 different audiovisual products and also the connection is made through 1394 cable so that the operation is easy. Furthermore, the specific functions of each connected product is recognized automatically by the digital TV, which displays those functions through its on-screen menu.

When a PC or modem is hooked to the digital TV, it can be used to access the Internett. Therefore, the digital TV is more than a "home theater system"; it is also an important information appliance for the future.

Samsung Electronics Co., Ltd., a US $13 billion flagship company of Korean-based the Samsung Group, is a world leader in electronics, with operations in more than 60 countries.

Jenny Chung
Corporate Communications
Samsung Electronics Co., Ltd.
Tel. (82-2-727-7692,7838/7823)
Email: jhnee@samsung.co.kr

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