June 19, 2003 in Social Responsibility News

SAMSUNG’s DDR400 Memory Modules Equip Notebooks With The Power of Desktop PCs

Seoul, Korea - June 19, 2003: Samsung, the world leader in advanced semiconductor memory technology, today announced that its DDR400 1Gigabyte (GB) memory modules are in volume production and ready to support the computer industry’s transition to notebook PCs that rival the memory capacity of desktop models. As the number of PC users looking to replace desktop models with slim notebooks grows, Samsung’s DDR400 modules will providing notebooks with desktop-like power that will speed the market's transition.

“Samsung’s DDR400 1GB memory module is the industry’s first in volume production, and its availability to handle increasing demand for memory-intensive applications is expected to speed the growth of notebook sales,” said Tom Quinn, vice president, memory sales and marketing. “This module also mitigates the heat buildup associated with high-speed memory devices like the DDR400 used in the tight confines of a notebook. Samsung addressed this problem by using a 0.10-micron process technology and a copper lead frame, which has excellent heat conductivity.”

The main memory device currently used in notebook PCs, the DDR266, is expected to give way to the DDR333 in the second half of this year. The DDR400 offers notebook users a 50 percent improvement in peak bandwidth over DDR266, and Samsung expects this device to become the memory of choice for users who require high-performance notebook computers that are lightweight and easily portable.
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The recent introduction of Intel’s Springdale and Canterwood chipsets for high-end PCs coupled with Intel’s new 400MHz FSB (Front Side Bus) process are expected to accelerate the adoption of the DDR400 in the PC market.

The 1GB SO-DIMM (Small Outline Dual Inline Memory Module) has a total of sixteen 512Mb DDR chips in an sTSOP (Shrink TSOP) package. These are arrayed in two rows and constitute the highest capacity SO-DIMM currently available for notebook PCs. Samsung’s new DDR400 lineup includes both the 256MB and 512MB versions, which includes the 256Mb chips as well as the 512MB and 1GB versions, all of which are based on the 512Mb chip.

According to market research from International Data Corp. (IDC), the CAGR forecast through the year 2007 is six percent for desktop PCs compared to 13 percent for notebooks.

Samsung first sampled its DDR400 modules to computer makers in February 2003, and major notebook PC manufacturers are already receiving regular shipments of the DDR400 modules. Samsung was also the first in the industry to launch volume production of DDR400 modules for desktop PCs in March 2002, generating market demand for high-performance memory.


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