July 28, 2003 in Social Responsibility News

SAMSUNG Electronics Contracting Partnership with US MIT Media Lab for Joint Research on Strategy

Seoul, Korea-July 28, 2003: SAMSUNG Electronics contracted corporate and strategic research partnership as a part of active investment in R&D to obtain new technology for the future with MIT Media Lab of MIT University, located in Cambridge, U.S.A.

SAMSUNG Electronics plans to jointly develop new digital technology for the future and new products through research on digital technology, increase in exchange between both labs’ researchers, and expansion of quality human resources with MIT Media Lab, by investing 3.75 million dollars (about 4.5 billion won) for the next 5 years.

Executive Vice President Noh Byung Park, at Digital Media R&D Center of SAMSUNG Electronics, said “This contract on partnership has a huge significance for the early obtainment of several technologies to take the lead in the industry of the future with technology development through high quality human resources, establishment of strategy, and exact environmental prediction of the future, in a situation where predicting the future is uncertain with the development and drastic change of industry and technology”

On the other hand, professor Nicholas Negroponte, founder of MIT Media Lab, is to attend the 1st anniversary of the SAMSUNG Lee Kun Hee Scholarship Foundation, scheduled for the 28th of this month as the keynote speaker to introduce the revolution of another anticipated future after a major revolution brought by digital, packet, and wireless advancements.


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