August 18, 2003 in Social Responsibility News

SAMSUNG Electronics Introduces Advanced Home Theater System with Rear Reflection Technology

Seoul Korea, August 14 - SAMSUNG Electronics is going after the global market with a home theater system that requires no rear speakers. The company held a public briefing to unveil its latest home theater technology and strategies. Among other home theater systems, SAMSUNG's HT-DB760R, featuring innovative rear reflection technology, stands out for its easy installation, excellent sound quality and greatly improved design.

The rear reflecting surround system incorporates front and rear speakers in a single unit, simplifying problems with space and speaker lines. SAMSUNG has broken new ground by offering a system without rear speakers that can generate the same quality surround sound one gets from the 5.1-channel home theater systems.

Early this year, SAMSUNG completed development of its proprietary super-Digital Sound Master (sDSM) technology that optimizes the sound field through digital signal processing. State-of-the-art digital technology prevents sound from being transmitted directly to the rear so that it can be heard in front. Sound compensation technology is also used to reflect the sound off walls.

The sDSM technology features the Auto Sound Calibration for an optimized 5.1 channel sound output regardless of the distance between the speakers, output, frequencies, for any configuration.

The technology also features the Live Surround Mode for a simulated experience of a theater or a concert hall, the Super 5.1 Channel Function for converting two-channel sound from CDs or TV to 5.1-channel sound, and the Magic Headphones for the simulated surround effect to any set of headphones.

The HT-DB760R home theater system is expected to be priced at under W1 million

About SAMSUNG Electronics
SAMSUNG Electronics Co. Ltd. is a global leader in the semiconductor, telecommunications, and digital convergence technology fields. SAMSUNG Electronics employs approximately 75,000 people in 89 offices in 47 countries. The company is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones, computer monitors and VCRs. SAMSUNG Electronics consists of four main business units: Digital Media Network, Device Solutions Network, Telecommunications Network and Digital Appliances Network units.
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