May 15, 1998 in Social Responsibility News

Dow Jones gives SAMSUNG Website High Marks

The Samsung Group's English language website ((www.samsung.com) was recently given high marks from the Business Directory site (bd.dowjones.com) of Dow Jones, the U.S. press and financial analysis organization.
The significance of this rating lies in the recognition by an outstanding corporate evaluation organization of the efficiency and value of Samsung's corporate website. Samsung has earned the right to use the Dow Jones logo, and has proven itself to be in a competitive position to enter new markets, with a top-notch image equal to those of the best corporations in the world.

Dow Jones says, "The Samsung site was judged to provide a high level of business news and information, and has vast corporate and product information and clean graphics. Access to the site is fast, as it is serviced with a dedicated T3 line."

In the Dow Jones evaluation process, experts evaluate and review how easy it is to access the many kinds of information related to a company and its products. Each site is given a score between 1 and 10 in each of four categories: Content, Navigation, Speed, and Design, for a total of 40 points possible. Samsung's total was 36. For comparison, IBM received a 38, Microsoft a 34, Netscape a 35, and Sony a 30.

The Business Directory website is operated by Dow Jones, which owns press and financial interests including The Wall Street Journal. The site is a collection of reviews of high quality business sites, as rated and selected by experts from websites of corporations around the world.

Samsung's Internet homepage was officially opened in October 1995. It connects Samsung's global network and provides overseas PR. The site is a model of good operation and currently receives an average of 750,000 hits per day.

In addition to the Dow Jones rating, Samsung's site has been recognized in 1996 and 1997 by design and marketing groups with Killer Site, Webmaster Award, NetGuide, Best of Internet, HighFive Award, and Fusion Gallery honors.


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