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OK Go And SAMSUNG Team Up On Sensational New Music Video

Ridgefield Park, NJ (September 17, 2010)- Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, is partnering with viral music video pioneers OK Go in creating the band’s latest music video, which will mark uncharted territory for both music videos and camera brand marketing. The music video was filmed using the new Samsung NX100, Samsung’s latest innovation in premium camera technology. Fans of the band will not have to wait long, since Samsung is releasing the teaser video trailer today for all avid OK Go fans.

The trailer introduces the collaborative creative project between OK Go and the NX100, with an entertaining first glimpse of what is to come. The teaser trailer shows the full versatility of the camera as a creative tool with its revolutionary 20mm wide i-Function Lens. All videos, including the trailer and the upcoming music video, can be viewed on www.cre8yourworld.com.

OK Go is the indie-rock band best-known for their hit music video, “Here It Goes Again,” also known as the “Treadmills Dance,” which featured the band performing a choreographed routine across eight treadmills in one continuous take. The video attracted a massive 60 million hits on YouTube and remains the most-viewed online music video of all time. Samsung’s partnership with OK Go combines the band’s inventive and creative approach with the ability of the NX100 to produce new and exciting creative moments.

A series of behind-the-scenes episodes has also been produced using the Samsung NX100, following OK Go as they embark on this creative project. The clips show the creative brilliance of OK Go meeting the technical ingenuity of the i-Function Lens, as they create a piece of video art that will be viewed, downloaded, sent on and talked about across the world. In addition, the episodes provide a fun way to learn about how the NX100 itself works. The series also challenges viewers to explore their own creativity.

The NX100 is the ideal camera for consumers who want to discover their inner creativity, incorporating the revolutionary 20mm wide i-Function Lens with both automatic and fast manual settings, and the fastest Auto Focus (AF) on a mirrorless camera to date, to ensure quick and easy quality shooting. The unique i-Function Lens is a proactive lens that communicates with the camera body. It delivers total image control with fast manual settings to ensure quick and easy image capturing, and also provides customized settings which are specifically designed for the lens being used. The camera also has a lightweight, compact and modern design to make it easy to carry and delivers the perfect pictures at your fingertips.

“At the heart of the NX100’s unique capabilities is the ability to create stories and translate users’ creative ideas into images without the difficulties that can come with complicated digital functions,” said Mr. SangJin Park, President of Samsung Digital Imaging Business, at today’s launch. “With this in mind, we were delighted to work with OK Go on the concept and production of the new video, ‘Last Leaf,’ as their world-famous video concepts proved the perfect challenge for the NX100 to capture.”

Mr. Park continued, “Today’s teaser clip offers a taste of the upcoming full video, which shows the professional quality and incredible images that can be easily achieved on the NX100, a device which is compact and portable enough to take with you wherever you go, so you never miss an opportunity to create an unforgettable moment.”

Specifications

NX100
Image sensor: 14.6 Mega-pixels APS-C size CMOS sensor
Useable lens: Samsung Lenses
Display: 3.0" VGA AMOLED Display
ISO Equivalent: Auto, 100 - 3200, Extension settable : ISO 6400
Shooting modes: SmartAuto, Lens Priority, Program, Shutter Priority, Aperture Priority, Manual, Scene, Movie
Scene mode: Beauty shot, Children, Close Up, Text, Sunset, Dawn, Backlight, Fireworks, Beach & Snow, Night, Portrait, Landscape, Sports, Sound Picture
Movie recording: 720P HD Movie Recording (H.264)
Storage media: SD, SDHC (Up to 32GB)
EVF: Optional
GPS: Geo-tagging w/ Optional GPS Module (GPS10)
Battery life: Still : 420 shot,210 min (CIPA Standard) Movie:130min
Dimensions: 120.5 x 71 x 34.5mm (excluding the projection part)
Weight: 282g (without battery and Memory card)

SAMSUNG Standard Zoom Lens (20-50mm F3.5-5.6 ED)
Focal Length: 20-50mm (equivalent to 30.8-77mm in 35mm format)
Elements in Groups: 9 elements in 8 groups (1 Aspherical lens, 1 Extra-low Dispersion lens)
Aperture: F3.5-5.6 (Min. F22), (Circular Aperture Diaphragm)
Minimum Focus Distance: 0.28m
Filter Size: 40.5mm
Dimensions: 64 x 39.8mm
Weight: Approx. 119g

SAMSUNG Pancake Lens (20mm F2.8)
Focal Length: 20mm (equivalent to 30.8mm in 35mm format)
Elements in Groups: 6 elements in 4 groups (1 Aspherical lens)
Aperture: F2.8 (Min. F22), (Circular Aperture Diaphragm)
Minimum Focus Distance: 0.17m
Filter Size: 43mm
Dimensions: 62.2 x 24.5mm
Weight: Approx. 89g

SAMSUNG GPS10
Dimensions: 53 x 66 x 31.8mm
Weight: Approx. 61.7g
Battery: 2 AAA batteries
Battery duration: Approx. 13 hours
Internal memory: 128MB

SAMSUNG Electronic Viewfinder
Dimensions: 49.7 x 29.7 x 38.5mm
Weight: Approx. 23g
Resolution: QVGA (300x224), 201k
Magnification: Approx. 0.83x (APS-C, 50mm, -1m-1)
Coverage: Approx. 98%
Eye relief: 17mm
Diopter: Approx. -4.0 ~ +1.0m-1

SAMSUNG Flash (SEF15A)
Dimensions: 55 x 45.5 x 73.6mm
Weight: Approx. 80.4g
Guide Number: 15
Covered focal length: 18mm (APS-C) / 28mm (35mm)
Flash mode: A-TTL / Manual
Battery: 2 AAA battery : Alkaline, Ni-MH

About OK Go
OK Go, the most downloaded band ever, will be creating a video for every song on their critically acclaimed release, “Of The Blue Colour of the Sky.” The album has garnered much praise with a four-star review in People Magazine, and Alternative Press saying “it fills you with hope for the next decade’s musical offerings.” OK Go’s videos have won numerous awards, including a Grammy for “Here It Goes Again” and several wins at film festivals this year for the Rube Goldberg Machine video they created for their first single, “This Too Shall Pass.” OK Go is constantly pushing boundaries both musically and as viral video creators.

About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.