February 20, 2010 in Digital Imaging News

Samsung's New HMX-U20 Pocket-Sized Camcorder Offers 3x Optical Zoom and Full HD Video Recording

Anaheim, CA (February 20, 2010) - Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, today extended its family of ultra-compact camcorders with the introduction of two new models, the HMX-U20 and the HMX-U15. Building on the success of the Samsung HMX-U10, the new HMX-U20 and HMX-U15 bring new features and functionality to Samsung’s ultra-compact camcorder family, such as a built-in USB connection, which now makes it easier than ever to not only record, but share full HD video with others. Adding even more, the new HMX-U20 now puts a true 3x optical zoom in the palm of consumers’ hands, allowing for additional creativity when recording life’s special memories. Both the HMX-U20 and HMX U15 will be on display during PMA 2010, February 21-23, in the Samsung booth, #2227, in the Anaheim Convention Center.


“Thanks to consumers’ demand for portability and ease-of-use, the ultra-compact camcorder category has exploded in growth,” said Mr. SangRyong Kim, Senior Vice President of Camcorder Team, Samsung Electronics. “The new HMX U20 and HMX-U15 offer not only portability and ease-of-use but also a number of versatile features like time-lapse recording that allow users to easily capture and share life’s important moments the way they see them.”


High-Quality Video and Digital Stills
The HMX-U20 and HMX-U15 come fully equipped with high-performing 1/2.3 inch CMOS sensors which help capture stunning, 1920x1080 full HD resolution video (30p / H.264). In addition, the ultra compact HMX-U20 and HMX-U15 also boast impressive digital still image capability. With the HMX U20, consumers can capture 10 mega-pixel digital still images, while the HMX-U15 shoots 14 mega-pixel digital still images. This impressive digital still capability eliminates the need for consumers to carry a separate digital camera as everything they’ll need is in one, ultra-compact device. The camcorders also include Hyper Digital Image Stabilization to help produce blur-free video and the HMX U20 adds even more versatility with a true 3x optical zoom. Consumers can also get creative with their video thanks to fun and unique features such as time lapse recording, which allows users to program the camcorder to record at a pre-set interval of one image every one, five, 10 or 30 seconds. Time lapse recording is especially useful for condensing extremely long events, such as rolling clouds on a sunny day, into a short, easy to-view video.

u20 camcorderEasy Connectivity
The HMX-U20’s and HMX-U15’s built-in, swing-out style USB connection gives users the ability to forego having to always carry a separate USB cable to connect and upload footage to a computer. The built-in USB connection can also recharge the camcorder’s battery, eliminating the need to transport a separate charger while on-the-go. Furthermore, the HMX-U20 and HMX-U15 offer HDMI connectivity, allowing consumers to enjoy their full HD video on their HDTV.


The HMX-U20 and HMX-U15 also feature Samsung’s play edit sharing program, called intelli studio. This intuitive program allows consumers to turn any computer into a mobile studio, giving them the ability to edit and play their video without having to install supporting software. Sharing is also simplified thanks to a one-touch “upload” button on the HMX-U20 and HMX-U15. When connected to a computer with an internet connection, the one-touch “upload” button links directly to popular destinations such as YouTube™, reducing the number of steps needed to upload footage to content sharing Web sites.

u20 camcorderDesigned for Portability and Comfort
The Samsung HMX-U20 and HMX-U15 are extremely portable with dimensions of just 2.1” x .61” x 4.09”. In addition to their compact size, the HMX-U20 and HMX-U15 are also highlighted by a unique design that’s as ergonomic as it is stylish. Designed to make the camcorders more comfortable to hold, the camcorders’ bodies are angled at seven degrees which encourages a more natural grip reducing overall stress on the user’s wrist and arm.


About Samsung Digital Imaging
Samsung Digital Imaging Co. Ltd. is a leader in photo imaging technology, digital cameras and optical devices. The company offers a range of high-performance digital compact and DSLR cameras, introducing cutting-edge features to meet consumer needs. Samsung began developing film cameras in 1979 and has led the growth of the digital imaging market through its advanced technology and innovation. For more information, please visit www.samsungimaging.com.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.


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