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Samsung Mobile and Cellular South Debut The Samsung Showcase™ at Ctia Enterprise and Applications

San Francisco - (October 6, 2010) – Samsung Telecommunications America (Samsung Mobile)1, the No. .1 mobile phone provider in the U.S., and Cellular South, the largest privately owned wireless carrier in the U.S., today announced the upcoming availability of the Samsung Showcase™, a Galaxy S™ smartphone. The Android™-powered Samsung Showcase (SCH-i500) will bring users a fully integrated entertainment, messaging and social networking experience packaged in an alluring, streamlined design surrounding a stunning 4-inch Super AMOLED display.

“The Samsung Showcase smartphone coming soon to Cellular South customers is a premium Android 2.1 device equipped with Samsung’s Galaxy S class of features,” said Omar Khan, chief strategy officer for Samsung Mobile. “The Galaxy S™ series of smartphones offers users superior features, including a 1 GHz Samsung Hummingbird Application Processor, Samsung’s Super AMOLED touch screen technology, along with entertainment, messaging and social networking applications.”

The Samsung Showcase represents a new breed of smartphones powered by the open and innovative Android platform, with full support of Google Mobile Services including Google Search™, Google Maps™, Gmail™, YouTube™, Google Talk™, Android Market™ and more. The Showcase features Samsung’s Super AMOLED display screen technology, a 1 GHz Samsung Hummingbird Application Processor and Samsung Social Hub, a feature that integrates the user’s social networking services, messages, personal and business email, calendars and contacts.

“We’re looking forward to bringing the benefits of one of the world’s most advanced Android-powered smartphones to our customers,” said Kevin Hankins, chief operating officer for Cellular South. “With its superior touchscreen technology, super fast processor and integrated social networking, the Samsung Showcase offers one of the best Android experiences available today.”

“Coupled with access to thousands of apps on Android Market and some of the best Android devices and service plans, Cellular South is ready to offer consumers the best app experience in the industry,” Hankins said. “We make it easy and simple for consumers to discover the right apps that best meet their personal needs and desires. No other wireless carrier today is following through on that commitment like Cellular South.”

The Samsung Showcase will come preloaded with numerous apps, including two Cellular South Original apps – Text CS and Discover Apps. Both of these apps help consumers get quick, easy and convenient answers to questions about their mobile phone, account and the most relevant apps for their device. A third app – Barcode Scanner – enables users to quickly scan a barcode into their Android-powered smartphone and have Google search for that particular item to find reviews, competitive prices and more. The app also can read QR – or Quick Response – data-matrix codes, which can link users to a website, a discount coupon, contact information, calendar appointment or text message.

The Showcase provides a premium viewing experience on its large, brilliant 4-inch display powered by Samsung’s Super AMOLED touch screen technology. Super AMOLED technology yields thinner displays, delivering one of the most responsive full-featured smartphones in the industry. Samsung’s innovative display technology makes watching movies, viewing videos and playing games come to life like never before, even in bright light and outdoor environments.

In addition, the Showcase features six-axis motion sensing using an accelerometer and geo-magnetic sensors to provide a smooth, fluid gaming experience when the user is tilting the device up or down or panning the phone to the left or right. The Showcase’s user interface also supports a series of advanced touch screen gesture capabilities including multi-touch pinch, long tap and zoom and vertical and horizontal swiping. This series of versatile gestures provide easier and quicker access to many applications including location-based services, Web browsing and digital photos.

Powering the Showcase is a 1 GHz Samsung Hummingbird Application Processor, which produces amazing 3-D graphics along with faster upload and download times of HD-like multimedia content.

The Showcase smartphone keeps users connected with Samsung’s Social Hub, which is built around Messaging and Contacts, both of which initiate the sending and receiving of information, whether it is e-mail, instant messaging, social network updates or SMS messages. Additionally, calendar information from portal calendars, such as Google Calendar™, and social networking services are displayed together in one calendar with two-way synchronization. The familiar text messaging experience is enhanced with group messaging and “reply all” functionality for up to 10 contacts, a threaded conversations format, a consolidated inbox, and enhanced multi-media display.

Not just for social networking and messaging, the Showcase truly brings your home and office computer to the palm of your hand with support for push email and integrated calendar services, including Google™ and Yahoo for consumers and small businesses and ActiveSync for enterprise users. Messaging is simple and easy with the Showcase’s virtual QWERTY keyboard with Swype technology, which allows users to input text faster and in a more intuitive way with one continuous finger motion across the screen keyboard.

In addition, the Showcase features best-in-class entertainment features, including future access to Samsung Media Hub, a library of video and literary content powered by some of the biggest names in entertainment. The Showcase also features Samsung’s All Share application, which enables inter-device connectivity through DLNA (Digital Living Network Alliance), allowing users to send video content wirelessly to other DLNA-enabled devices, such as televisions, monitors and computers, allowing for a rich, interactive entertainment experience.

The Showcase is packed full of features that enhance users’ daily life, including a 5.0-megapixel camera/ camcorder with auto-focus and HD video recording (720p), MP3 player, 3.5-millimeter headphone jack and expandable memory for photos, videos and music, up to 32 GB using microSD. Additional key specifications of the Showcase include Wi-Fi (802.11 b/g/n), full HTML browser with multi-touch pinch to zoom, Bluetooth® 3.0 technology, daily briefing widget, which offers instant access to weather, news, stocks, and the calendar and a feeds and updates widget, that lets users get updates from social networking sites instantly.

The Samsung Showcase will be available in Cellular South retail locations in time for the holidays and online at www.celllularsouth.com. For more information about the Samsung Showcase, visit www.samsungmobileusa.com.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.



About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.



About Cellular South

Cellular South is a diversified mobile communications company passionately committed to helping customers get the most out of their wireless devices and services. The nation’s largest privately owned wireless communications provider accomplishes this goal by providing the most reliable and advanced 3G nationwide wireless voice and data network, offering industry-leading family and unlimited flat rate voice, text and mobile web plans, and through its online and in-store Discover Centers, which give customers easy, simple and convenient tools, tips, advice and information on how to get the most out of their mobile phone. For more information about Cellular South and its products and services, visit www.cellularsouth.com.





1Number one mobile phone provider in the U.S. claim for Samsung Mobile based upon reported shipment data, according to Strategy Analytics Q1-Q2 2010, Q1-Q4 2009 and Q3 and Q4 2008 U.S. Market Share Handset Shipments Reports.



Android, Google, Google Search, Google Maps, Gmail,, YouTube, Google Talk, Amdroid Market are trademarks of Google Inc.


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