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Samsung Mobile and U.S. Cellular® Announce the Samsung Mesmerize at CTIA Enterprise & Applications

San Francisco – October 6, 2010 – Samsung Telecommunications America (Samsung Mobile)1, the No.1 mobile phone provider in the U.S., and U.S. Cellular, today announced the upcoming availability of the Samsung Mesmerize™, a Samsung Galaxy S™ smartphone at CTIA Enterprise & Applications 2010. The Android™ 2.1-powered Samsung Mesmerize (SCH-i500) will bring users a fully integrated entertainment, messaging and social networking experience packaged in an alluring, streamlined design surrounding a stunning 4-inch Super AMOLED display.
“The Samsung Mesmerize™, which will be available to U.S. Cellular customers on October 27, is a premium Android device equipped with Samsung’s Galaxy S class of features,” said Omar Khan, chief strategy officer for Samsung Mobile. . “The Mesmerize offers users superior features, including a 1 GHz Samsung Hummingbird Application Processor, Samsung’s Super AMOLED touch screen technology, along with entertainment, messaging and social networking applications.”
The Samsung Mesmerize is powered by the open and innovative Android platform, with full support of Google Mobile Services including Google Search™, Google Maps™, Gmail™, YouTube™, Google Talk™, Android Market™ and more. The Mesmerize features Samsung’s Super AMOLED display screen technology, a 1 GHz Samsung Hummingbird Application Processor and Samsung Social Hub, a feature that integrates the user’s social networking services, messages, personal and business email, calendars and contacts.
“We believe wireless customers deserve better and that includes having access to cutting-edge smartphones like the Android-powered Samsung Mesmerize,” said Edward Perez, vice president of marketing and sales operations for U.S. Cellular. “Our devices are backed by our nationwide 3G network and the valuable benefits of The Belief Project, a series of customer innovations we announced last week, so customers who depend on their phones can stay connected on the go.”
The Mesmerize provides a premium viewing experience on its large, brilliant 4-inch display powered by Samsung’s Super AMOLED touch screen technology. Super AMOLED technology yields thinner displays, delivering one of the thinnest, most responsive full-featured smartphones in the industry. Samsung’s innovative display technology makes watching movies, viewing videos and playing games come to life like never before, even in bright light and outdoor environments.
In addition, the Mesmerize features six-axis motion sensing using an accelerometer and geo-magnetic sensors to provide a smooth, fluid gaming experience when the user is tilting the device up or down or panning the phone to the left or right. The user interface on the Mesmerize also supports a series of advanced touch screen gesture capabilities including multi-touch pinch, long tap and zoom and vertical and horizontal swiping. This series of versatile gestures provide easier and quicker access to many applications including location-based services, Web browsing and digital photos.
Powering the Mesmerize is a 1 GHz Samsung Hummingbird Application Processor, which produces amazing 3-D graphics, faster upload and download times of HD-like and SD multimedia content.
The Mesmerize smartphone keeps users connected with Samsung’s Social Hub, which is built around Messaging and Contacts, both of which initiate the sending and receiving of information, whether it is e-mail, instant messaging, social network updates or SMS messages. Additionally, calendar information from portal calendars, such as Google Calendar™, and social networking services are displayed together in one calendar with two-way synchronization. The familiar text messaging experience is enhanced with group messaging and “reply all” functionality for up to 10 contacts, a threaded conversations format, a consolidated inbox, and enhanced multi-media display.
Not just for social networking and messaging, the Mesmerize truly brings your home and office computer to the palm of your hand with support for push email and integrated calendar services, including Google™ and Yahoo for consumers and small businesses and ActiveSync for enterprise users. Messaging is simple and easy with the Mesmerize’s virtual QWERTY keyboard with Swype technology, which allows users to input text faster and in a more intuitive way with one continuous finger motion across the screen keyboard.
In addition, the Mesmerize features best-in-class entertainment features, including future access to Samsung Media Hub, a library of video and literary content powered by some of the biggest names in entertainment. Samsung Mobile looks forward to sharing additional information about Media Hub in the near future and the Galaxy S™ smartphone will feature a temporary app that can take users to download Media Hub in the future. The Mesmerize features Samsung’s All Share application, which enables inter-device connectivity through DLNA (Digital Living Network Alliance), allowing users to send video, audio or picture content wirelessly to other DLNA-enabled devices, such as TV’s, monitors and computers, allowing for a rich, interactive entertainment experience.
The Mesmerize is packed full of features that enhance users’ daily life, including a 5.0-megapixel camera/camcorder with auto-focus and HD video recording (720p), MP3 player, 3.5-millimeter headphone jack and expandable memory for photos, videos and music, up to 32 GB using microSD. Additional key specifications of the Mesmerize include Wi-Fi (802.11 b/g/n), full HTML browser with multi-touch pinch to zoom, Bluetooth® 3.0 technology, daily briefing widget, which offers instant access to weather, news, stocks, and the calendar and a feeds and updates widget, that lets users get updates from social networking sites instantly
The Samsung Mesmerize will retail for $199 after an $80 mail-in rebate and will be available October 27 at U.S. Cellular retail locations or at www.uscellular.com. For additional information about the Samsung Mesmerize visit www.samsungmobileusa.com.

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About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About U.S. Cellular
U.S. Cellular is committed to fixing wireless one project at a time. The Chicago-based carrier, named one of Forbes Magazine’s 2010 “Most Trustworthy Companies,” recently unveiled The Belief Project, a series of industry-first, innovative solutions designed to elevate the customer experience. The Belief Project complements U.S. Cellular’s growing catalog of cutting-edge phones, all backed by its nationwide 3G network. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. You can also check out U.S. Cellular on Facebook.

1Number one mobile phone provider in the U.S. claim for Samsung Mobile based upon reported shipment data, according to Strategy Analytics Q1-Q2 2010, Q1-Q4 2009 and Q3 and Q4 2008 U.S. Market Share Handset Shipments Reports.

Android, Google, Google Search, Google Maps, Gmail, YouTube, Google Talk, Amdroid Market are trademarks of Google Inc.


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