June 23, 2010 in Computing News

Samsung Introduces Hassle-Free Printer with Wireless One-Touch Set-Up for Easy Installation and Premium Performance

RIDGEFIELD PARK, N.J., June 23, 2010 – Samsung Electronics America Inc., a subsidiary of Samsung Electronics Corporation, recently unveiled its newest multifunction wireless printer geared toward small business, home office and personal at-home users. The Samsung SCX-4623FW has the high level performance found in larger multifunction printers, but the size, price and easy installation features to accommodate smaller user groups.


“Customers are looking for an easy-to-use, worry-free printer with great features and value---simply more. This is what we aim to achieve in the products we provide,” said Ken Colby, director of printer marketing at Samsung Electronics Information Technology Division.“We are continuously developing features and functions that save customers time; we’ve introduced one-touch Wi-Fi Protected Set-Up feature for hassle-free printer installation and AnyWeb Print software to select only what you want to print.”



SIMPLY MORE

The SCX-4623FW features numerous functions to make printing convenient for any use. With the new one-touch WPS button, users can connect wirelessly with just one touch of a button. After simply selecting the WPS button on the router and then on the printer, the SCX-4623FW will automatically connect to the wireless network.



The SCX-4623FW continues to be easy to use with Samsung’s AnyWeb Print software, which allows users to print just the information they need, rather than printing several Web pages. Using this software, users can select, drag and drop contents of interest from various Web pages onto a blank page which can then be saved or printed.



The printer’s blue navigational compass guides users through several functions and features for your printing, scanning, faxing and copying needs. Additionally, the easy on/off button on the front panel continues to make the SCX-4623FW user friendly.



SLEEK DESIGN

Just like the non-wireless version, the SCX-4623F, the SCX-4623FW comes in a stylish black design to compliment other Samsung office devices from monitors to mobile PCs. Its rounded edges and compact size (12.6”x16.4”x16.1”) makes the SCX-4623FW a perfect fit for home office spaces.



With a large 250 page cassette tray, the enclosed paper cassette prevents dust build for cleaner documents and fewer visits to refill paper.



VALUE WITHOUT COMPROMISE

With a print speed of up to 23 pages per minute (ppm), the SCX-4623FW proves that a small office or home printer doesn’t have to compromise on performance. Additionally, two variations of toner yield cartridges give you the option to choose between a standard 1.5K yield and 2.5K yield to fit to your printing needs.


Because the SCX-4623FW shares the same toners as Samsung’s ML-2525 series, SCX-4600 and SCX-4623F printers, the same toner can be used across various machines for any type of environment. .


The SCX-4623FW is Energy Star compliant and eco-sensitive with less than 45W of energy in standby mode and 10W in sleep mode.



The SCX-4623FW will be available at the end of June for $249.99 at select retailers and e-tailers, which can be located by calling 1-800-SAMSUNG or by visiting www.samsung.com.


About Samsung Electronics America Information Technology Division
Samsung’s Information Technology Division (ITD) is one of the fastest growing IT companies in the U.S., and is committed to serving the IT needs of consumers ranging from the home user to the Fortune 500 elite, and supports the valued channel partners who serve our customers. Offering innovative solutions and award-winning designs, Samsung ITD presents a complete line of award-winning color and mono-laser printing solutions, desktop monitors, notebook computers, digital signage solutions and projectors. Based in Ridgefield Park, N.J., ITD is a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). For more information, please visit www.samsung.com or call 1-800-SAMSUNG.


About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.


About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.7 billion. Employing approximately 157,700 people in 185 offices across 65 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.