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Samsung Summer 2010 Mobile PC Lineup Designed for Style and Mobility

RIDGEFIELD PARK, N.J. June 23, 2010 – Samsung Electronics America Inc., a subsidiary of Samsung Electronics Corporation, introduces a full suite of new and upgraded mobile PCs just in time for summer travel and back-to-school. With multiple netbook options under three pounds and laptops that boast a wide range of multi-media features, the new Samsung mobile PC line up fits the needs of almost every type of consumer.



“Samsung continues to craft our mobile PC lines based on feedback from our users,” said Todd Bouman, director of product marketing at Samsung Electronics Information Technology Division. “The multi-media options we introduced this year were an overwhelming success and we’ve looked for ways to continue to offer those features while building in added functionality for our customers. These new netbooks and laptops demonstrate our ongoing commitment to quality and design.”



Portable PCs Crafted with Mobile Media in Mind
The Samsung R40 laptop series is designed with the practical yet media-centric user in mind, with functional performance features enveloped in a subtle black (14-inch R440-11) and espresso pattern (15-inch R540-11) finish inside and out. . The Samsung R540, the flagship laptop of this series, features a Blu-ray player for mobile media as well as a HDMI port for easy coordination of media with televisions. The discrete graphics from ATI supports the gamer in any household.



Both feature a well-spaced, roomy keyboard with a numeric keypad integrated in the R540 model, large multi-gesture touchpad and rounded, smoother edges. Also boasting a 16:9 aspect ratio, HD LED-backlit display, the Samsung R40 series easily accommodates all the applications typically used by media-centric consumers.



The R40 series seamlessly integrates multimedia entertainment, mobility and performance. The R440 and R540 will be available through Samsung resellers beginning in July for an MSRP of $729 and $999 respectively.



Style and Power Wrapped in One Upgraded Package
The upgraded Samsung R530-11 is designed for everyday computing, harmonizing practical features with polished style, and delivers performance in a stylish form factor. Boasting an upgrade to the Intel® Core i3 processor and an NVIDIA discrete graphics card, the 15.6-inch display supports a multitude of applications.



The Samsung R530-11 is designed to handle everyday computing needs, with the performance and features to tackle the workload without having to sacrifice style. It will be available through Samsung resellers beginning in July for an MSRP of $799.



Expanded Netbook Line-Up with New Features and Popular Upgrades
Samsung introduces the stylish N220 and N230 netbooks expanding the line with products crafted specifically for the highly mobile user. The N230 boasts an ultra thin and light design – weighing only 2.2 pounds – glossy black finish and up to seven hours of battery, while the N220 showcases the new Pointillist pattern in a polished green gradated color with chrome accents, up to 10 hours of battery life and still comes in weighing less than three pounds.



In addition, Samsung’s popular N150 netbook, an extension of the NC10 series, will be upgraded to the N150-11BL now available in a matte black finish with red accents that resists fingerprints and a non-glare screen. It will feature up to 10 hours of battery life, ideal for travelers and school environments.



Samsung will also continue to offer the semi-rugged NB30 with upgraded features, now in blue as the NB30-11B. In addition to the protection against bumps and spills, the NB30-11B will feature up to 9.5 hours of battery life.



All of the Samsung netbooks sport an ergonomic well-spaced, island-style keyboard at 93 percent of full-size, and a large multi-gesture touchpad.



The upgraded N150-11BL, NB30-11B and the new N220 will be available for sale through Samsung resellers beginning in June for $349, $359 and $369 respectively. The N230 netbook will be available in July for an MSRP of $399.




Samsung R40 Series Key Specs
CPU:
R440-11: Intel® Core™ i3-330M Processor
R540-11: Intel® Core™ i5-450M Processor
Windows® 7 Home Premium 64 bit Operating System
Memory: 4GB DDR3
Hard Drive:
R440-11: 320GB (max) 5400 RPM
R540-11: 500GB (max) 5400 RPM
Screen:
R440-11: 14”
R540-11: 15.6”
Resolution: 1366x768
Graphics:
R440-11: Intel® GMA 4500MHD
R540-11: ATI Mobility Radeon™ HD545v
Blu-ray optical drive (R540-11)
Super multi-layer DVD optical drive (R440-11)
Speakers: 3 W Stereo Speaker (1.5 W x 2)
Audio technology: HD Audio
Web camera: 0.3MP
Wireless LAN: 802.11bg/n
Wired Ethernet LAN: 10/100
3 USB 2.0 Ports
Battery life:
R440-11: up to 4 hours
R540-11: up to 4.5 hours
Weight:
R440-11: 4.85 lbs.
R540-11: 5.51 lbs.



Samsung R530-11 Key Specs
CPU: Intel® Core™ i3-330M Processor
Windows® 7 Home Premium Operating System
Memory: 4GB DDR3
Hard Drive: 500GB (max) 5400 RPM
Screen: 15.6”
Resolution: 1366x768
Graphics: NVIDIA GeForce 310M
Speakers: 3 W Stereo Speaker (1.5 W x 2)
Web camera: 0.3MP
Wireless LAN: 802.11bg/n
Wired Ethernet LAN: 10/100/1000
3 USB 2.0 Ports
Battery life: up to 4 hours
Weight: 5.51 lbs.



Samsung Key Netbook Specs: N230-11, N220-11, N150-11BL, NB30-11B
CPU: Intel® Atom™ N450
Windows® 7 Starter Operating System
Memory: 1GB DDR2
Hard Drive: 250GB (max) 5400 RPM
Screen: 10.1” WSVGA
Graphics: Intel® GMA 3150
Speakers: 3 W Stereo Speaker (1.5 W x 2)
Web camera: 0.3MP
Wireless LAN: 802.11bg/n
Wired Ethernet LAN: 10/100 Mbps
3 USB 2.0 Ports
4-in-1 memory card reader
Battery life:
N230: up to 7 hours
N150-11BL & N220: up to 10 hours
NB30-11B: up to 9.5 hours
Weight:
N230: 2.2 lbs.
N220: 2.9 lbs.
N150-11BL: 2.73 lbs.
NB30-11B: 2.78 lbs.



*Windows is a registered trademark of Microsoft Corporation in the United States and other countries.



About Samsung Electronics America Information Technology Division
Based in Ridgefield Park, N.J., Samsung’s Information Technology Division (ITD) is a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC), the world’s largest technology company based on revenue. As one of the fastest growing IT companies in the world, Samsung ITD is committed to serving the needs of consumers ranging from the home user to the Fortune 500 elite and supporting the valued channel partners who serve our customers. Samsung ITD offers a complete line of award-winning color and mono-laser printing solutions, desktop monitors, laptop computers, digital signage solutions and projectors. For more information, please visit www.samsung.com or call 1-800-SAMSUNG.




About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.




About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.


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