August 11, 2010 in TV + Video News

Samsung and Dreamworks Animation Extend Strategic Alliance to Include Exclusive 3D Blu-Ray Version of 'How to Train your Dragon'

RIDGEFIELD PARK, NJ, August 11, 2010 – Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, today announced the exclusive availability of the 3D Blu-ray version of DreamWorks Animation SKG, Inc.’s (NASDAQ: DWA) global 3D blockbuster, How To Train Your Dragon. The 3D BD will be featured in Samsung’s 3D starter kit, which also includes two pairs of Samsung 3D glasses for at-home viewing.



“Samsung and DreamWorks Animation bring together the best creative talent in animation and the strongest 3D TV technology in order to offer a new dimension of home entertainment. We believe that 3D TV adoption at home will increase as more global 3D hits, such as ‘How To Train Your Dragon’ are made available to the consumer for 3D home viewing,” said John Revie, senior vice president of Home Entertainment, Samsung Electronics America, Inc. “We look forward to a continued collaboration with DreamWorks Animation to deliver such rich content to the living room.”



“We are pleased once again to extend our ongoing alliance with Samsung – whose commitment to providing the highest quality out-of-the-box 3D experience at home is unparalleled in the consumer electronics industry – so that DreamWorks Animation fans will soon be able to enjoy a premium version of How To Train Your Dragon in 3D Blu-ray,” added John Batter, Co-President of Production at DreamWorks Animation.



How To Train Your Dragon has surpassed $480 million at the worldwide box office to date and is among the top ten movies of 2010, on both a domestic and a worldwide basis. The 3D Blu-ray version will be made available for Samsung 3D TV owners to enjoy at home this fall. It joins Monsters vs. Aliens as the second DreamWorks Animation 3D BD title available exclusively to Samsung 3D TV owners and later in the fourth quarter, Samsung will also make available an exclusive offering of DreamWorks Animation’s beloved Shrek film series – all four titles in 3D Blu-ray for the first time ever.



About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.



About DreamWorks Animation SKG

DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the “100 Best Companies to Work For” by FORTUNE® Magazine for two consecutive years. In 2010, DreamWorks Animation ranks #6 on the list. All of DreamWorks Animation’s feature films are now being produced in 3D. The Company has theatrically released a total of 20 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda and How To Train Your Dragon. DreamWorks Animation’s next feature film is Megamind, scheduled to be released in 3D on November 5, 2010.



Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company's plans, prospects, strategies, proposals and our beliefs and expectations concerning performance of our current and future releases and anticipated talent, directors and storyline for our upcoming films and other projects, constitute forward-looking statements. These statements are based on current expectations, estimates, forecasts and projections about the industry in which we operate and management's beliefs and assumptions. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of DreamWorks Animation SKG, Inc. These risks and uncertainties include: audience acceptance of our films, our dependence on the success of a limited number of releases each year, the increasing cost of producing and marketing feature films, piracy of motion pictures, the effect of rapid technological change or alternative forms of entertainment and our need to protect our proprietary technology and enhance or develop new technology. In addition, due to the uncertainties and risks involved in the development and production of animated feature projects, the release dates for the projects described in this document may be delayed. For a further list and description of such risks and uncertainties, see the reports filed by us with the Securities and Exchange Commission, including our most recent annual report on Form 10-K and our most recent quarterly reports on Form 10-Q. DreamWorks Animation is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.



Contacts



Samsung Electronics America

Gabrielle Gugliocciello (media inquiries)

Weber Shandwick Worldwide

(212) 445-8386

ggugliocciello@webershandwick.com



Scott Baldwin (sample requests)

Weber Shandwick Worldwide

(212) 445-8107

sbaldwin@webershandwick.com



DreamWorks Animation

Shannon Olivas

Corporate Communications

(818) 695-3658

shannon.olivas@dreamworks.com



Jeff Hare

Publicity

(818) 695-6055

jeff.hare@dreamworks.com