in Digital Imaging News

Samsung Announces Slim, High-Zoom Compact Point-and-Shoot

Ridgefield Park, NJ (July 21, 2010) – Samsung Electronics America, Inc., a market leader and award winning innovator in consumer electronics, today announced the PL200, a stylish 14.2 mega pixel point-and-shoot digital camera that sets a new benchmark in today’s mid-range class. The competitively-priced PL200 combines advanced features such as high-definition video recording, powerful optics, and a large LCD screen, along with the unmatched ease-of-use that has become one of the defining features of Samsung’s digital camera lineup, making it one of the most well-rounded digital cameras on the market.

“The PL200 is the ideal digital camera for those who value simplicity but also long for a more immersive digital imaging experience,” said Reid Sullivan, senior vice president of Mobile Entertainment Marketing, Samsung Electronics America. “With the PL200, consumers can experience the versatility offered by more advanced digital cameras, along with a comprehensive suite of automatic controls, allowing them to step up to the next level of digital camera without stepping outside of their comfort zone.”


A Powerful and Stylish Camera
Samsung’s PL200, which measures just 3.9” x 2.3” x 0.83”, sports a slim and stylish design that includes a large 3.0” LCD, allowing consumers to frame and review their images and video with ease. The PL200 also incorporates a powerful 7x optical zoom lens (35mm film equivalent focal length of 31mm-217mm) that puts consumers in the middle of the action. Additionally, thanks to Samsung’s Dual Image Stabilization technology, which combines the benefits of both Optical and Digital Image Stabilization, users have added stability and can capture clear, blur-free images with the utmost precision. Alongside high-quality still images, the PL200 can also record 720p HD video at 30 frames-per-second in H.264 format, giving users three times more recording capacity than MJPEG video.


Smart Automatic Controls
The Samsung PL200 offers a comprehensive suite of automatic controls to help users capture better images with ease. Samsung’s advanced Smart Auto (Still & Movie) scene recognition technology takes the hassle out of capturing great still images or 720p HD video. With the simple touch of a button, consumers can switch the PL200 to Smart Auto (Still & Movie), and it will analyze the current shooting environment and subject and automatically select the most appropriate scene mode and settings for the best results possible. The PL200 also offers Beauty Shot and Smile Shot modes, as well as Blink Detection and Face Detection features. In addition, consumers can take advantage of the Smart Album feature to help manage their images.

Pricing $179.99

* Specifications are subject to change without notice.

For additional information regarding Samsung’s 2010 digital imaging product lineup, including press releases, video content and product images, please visit www.samsung.com/newsroom.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.


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