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Samsung’s New NF310 Brings Increased Power and High Styling to Holiday Netbook Line-up

RIDGEFIELD PARK, N.J., October 6, 2010 – Samsung Electronics America Inc., a subsidiary of Samsung Electronics Corporation, today announced the new NF310 netbook, which expands upon Samsung’s signature style and premium performance for use at home, in the office, or on-the-go. The new NF310 emphasizes Samsung’s continued dedication to innovation in ultra-portable computing, and establishes a new benchmark for premium features with the inclusion of an Intel® Atom Dual-Core processor and a stunning HD display.

“Samsung netbooks are a favorite among consumers not only for their innovative design, portability, and the premium features we strive to offer while maintaining affordability,” said Todd Bouman, director of product marketing at Samsung Enterprise Business Division. “In addition to the stylized aesthetic consumers have come to expect from Samsung, the NF310 builds upon the success of previous netbooks and offers a more robust experience through the improved Dual-Core processor and HD display.”

Premium Portable Performance
The ultra compact NF310 features an all-new Intel® Atom N550 Dual-Core processor providing up to 50 percent faster performance than in previous netbook models. The efficient and powerful combination of the new Dual-Core processor and HD display make the NF310 an ideal choice for technology enthusiasts. It also boasts battery performance of more than 9 hours, making it perfect for work or play on-the-go.

Whether at home or away, the NF310 makes portable entertainment an eye-pleasing experience. It features a crystal clear HD LED backlit display and offers stunning 720p quality, allowing users to comfortably view detailed images of family and friends or stream HD video.

Enhanced Usability and Connectivity
The NF310’s styling also makes it a must-have device. A smooth, contoured clamshell exterior and Titan Silver color highlight the NF310’s sleek appearance, while a roomy island style spill-resistant keyboard and large touchpad with gesture support make the NF310 conducive to comfortable computing on-the-go.

Samsung’s Fast Start feature, which easily allows the user to put the NF310 in an advanced state of sleep, enhances user satisfaction by reducing power consumption while the device is not in use. The user’s session can then be restored in as little as 3 seconds.

The NF310 also boasts Samsung’s USB Sleep & Charge technologies. These features allow users to quickly connect and charge cell phones, MP3 players or other USB-powered device even while the NF310 is powered off.

Samsung’s Support Center also ensures that data content can stay safe, or can help troubleshoot any particular problem. Accessible with a keyboard shortcut, the Support Center helps users manage their system settings or can setup a tech-support web chat. Samsung’s Back-up & Recovery Solution also allows users to create and restore back-ups of system data on the device, or on a network or removable storage device.

Lastly, the NF310 can quickly connect PC-to-PC over ad-hoc WiFi connections, simply and easily. For the ultimate in easy home networking, the AllShareTM feature allows users to share and play videos, photos, and music across a range of Digital Living Network Alliance (DLNA) certified devices, including TVs, cameras and handsets

NF310 Key Specs:
• CPU: Intel® AtomTM N550 Dual-Core processor
• Genuine Windows® 7 Starter
• Memory: 1GB DDR3
• Hard Drive: 250GB
• Screen: 10.1-inch HD LED backlit display
• Resolution: 1366 x 768
• Speakers: 3 W Stereo Speaker (1.5 W x 2)
• Battery: more than 9 hrs
• Wireless: 802.11b/g/n
• Weight: 2.87 lbs.
• MSRP: $399

The NF310 netbook will be available in Fall 2010. All Samsung mobile PC products are available through Samsung resellers and distribution channels, which can be located by calling 1-800-SAMSUNG or by visiting www.samsung.com/laptops.


About Samsung Electronics America Enterprise Business Division
Based in Ridgefield Park, N.J., Samsung’s Enterprise Business Division (EBD) is a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC), the world’s largest technology company based on revenue. As one of the fastest growing IT companies in the world, Samsung EBD is committed to serving the needs of consumers ranging from the home user to the Fortune 500 elite and supporting the valued channel partners who serve our customers. Samsung EBD offers a complete line of award-winning color and mono-laser printing solutions, desktop monitors, laptop computers, digital signage solutions and projectors. For more information, please visit www.samsung.com or call 1-800-SAMSUNG.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.


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