January 03, 2010 in Computing News

SAMSUNG Announces USB 3.0 External Hard Disk Drives for Consumers

Ridgefield Park, NJ (January 3, 2010) – Samsung Electronics America, Inc., a market leader and award-winning innovator in digital consumer electronics and information technology, today announced three new lines of consumer external hard disk drives, including two new portable drives and a new desktop drive. All of the new drives feature distinctive styling as well as SuperSpeed USB 3.0 interfaces. USB 3.0 provides data transfer rates of up to 5 gigabits per second, allowing users to transfer a 25-gigabyte high-definition movie in just four minutes, compared with 13 minutes for previous USB 2.0 interface drives.

“These new external drives offer outstanding performance and style,” said Reid Sullivan, senior vice president of mobile entertainment marketing, Samsung Electronics America. “With their wide range of capacities, features and price points they offer a variety of attractive choices for today’s storage-hungry consumers looking for mobile and backup solutions.”

Samsung’s new portable external drives offer up to 1 terabyte (TB) capacity in a compact, easy-to-transport format with curved sides for a comfortable grip and sleek, Scandinavia-inspired styling. Their wave-like matte finish hides scratches and fingerprints. . The new portable drive will be available in four colors; Brown black, Noble beige, Clay orange and Mist gray.

Samsung’s premium portable drives also offer up to 1TB capacity, but add enhanced backup and security software, as well as elegant, high-gloss cases embedded with a multi-layered wave pattern in three jewel-tone colors; Onyx black, Sapphire blue and Coral pink. Their second-generation software offers a feature-rich suite of tools with an easy-to-use graphical user interface. The newly implemented 256-bit Full Disk Encryption provides additional security on a hardware basis. Auto backup software supports both automatic and continuous data backup, so that users' files are backed up automatically every time they are changed or newly created. SecretZone™ allows users to create a secure virtual drive, and SafetyKey™ software provides encrypted data backup and password-setting. A convenient USB docking station will be sold separately for both the basic and premium line products, allowing users to easily connect and transfer data to a PC.

Samsung’s new external drives for desktop PCs offer up to 2TB capacity in simple and refined cases, which take their design cues from the portable drive family. Rounded corners give them a slimmer form factor for reduced desktop space, while LED lights at the bottom of the drives indicate their operation status. With 1TB, 1.5TB and 2TB storage capacities, the new desktop drives will be available in Brown black and Noble beige.

All three new external storage lines will be available through leading U.S. retailers in April, with pricing to be announced at that time.

About Samsung Electronics America, Inc.
Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. For more information, please visit www.samsung.com. You can also Fan Samsung on www.Facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.