in Special Events News

SAMSUNG And Adobe Bring Adobe Air To Smart TVS

LAS VEGAS, Jan. 6, 2011—Today at the International Consumer Electronics Show, Samsung Electronics Co., Ltd. and Adobe announced that Samsung’s Smart TV platform will be the first to integrate support for Adobe® AIR® 2.5 for TV, making it easy for developers to build, distribute and monetize standalone applications through Samsung’s Smart TV applications store, Samsung Apps. The integration of AIR for TV with Samsung’s Smart TV platform will create new opportunities for a growing community of more than three million Adobe Flash® Platform developers who can use Adobe Creative Suite 5 to author content for AIR for TV. All of Samsung’s 2011 Smart TVs and Smart Blu-ray players will include support for Adobe AIR for TV.

Samsung also announced plans to bring Adobe Flash Player 10.1 to its Smart TV browser, extending the company’s current support for Flash Player 10.1 on Samsung smartphones and tablets. With the addition of Flash Player 10.1, users will enjoy a more complete web browsing experience on the TV, with access to millions of websites with rich videos, games and other multimedia content.

“Adobe is a key partner for Samsung and we are thrilled to be the first TV manufacturer to support Adobe AIR across the Samsung Smart TV platform,” said Boo-Keun Yoon, President of Samsung’s Visual Display Business. “Together, Samsung and Adobe are transforming the ways in which consumers interact with devices and content, providing rich, interactive applications built with industry-leading, cross platform tools.”

“Content publishers want to extend their reach from smartphones to the largest screen in the home – all without sacrificing the unique context and experience of each screen,” said Shantanu Narayen, president and CEO of Adobe. “Samsung is the first device manufacturer to embrace Adobe AIR for TV, and together we will enable developers to extend media applications, social games and other forms of rich content to televisions and a wide range of Samsung devices.”

With Samsung’s Smart TV platform and Adobe AIR for TV, developers are able to leverage existing code to create and deliver standalone applications across devices and platforms. The Samsung Smart TV platform was built with the developer in mind, enabling content creators to develop applications on an open platform, using common web standards like Javascript and XML and now support for Adobe AIR. The platform uses a single Software Developer Kit (SDK) for Apps that runs across HDTVs, Blu-ray players and Blu-ray Home Theater systems so developers can write once and deploy apps across several platforms. This gives developers the opportunity for more versatile monetization and enables a consistent and intuitive experience for consumers.

More information about Samsung’s Smart TV strategy and Samsung’s new partnerships was announced during Mr. Boo-Keun Yoon’s keynote address, which can now be viewed at www.samsungces2011.com. For more information about Adobe AIR for TV visit www.adobe.com/devnet/devices/flash_platform_tv.html.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. Samsung is also the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2011 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Adobe Flash, and Adobe AIR are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.