Samsung strengthens market position in Europe with differentiated LTE network solution

SEOUL, Korea – May 17, 2011 – Samsung Electronics Co., Ltd, an advanced network solution provider, today announced plans to expand its market position in Europe, following the successful deployment of LTE in the United States.

Samsung has created a specialist organization, the ENO (Europe Network Operations), with the aim of delivering bespoke solutions while also expanding its human resources in the region. As a center of 4G business in Europe, the new organization will establish a comprehensive strategy and generate a high level of synergy among geographically dispersed local offices throughout the region. The ENO will be based in Samsung’s European HQ in Chertsey, UK.

In addition, the ENO plans to cooperate with European operators to find the most effective methods to handle mobile data traffic. Tailored to the business plans and local requirements of operators, Samsung will offer relevant, innovative solutions and progress field trials. The ENO will work to enhance LTE expansion in the European market.

Along with strengthening its presence in the region, Samsung aims to increase awareness of its field-proven LTE solution. Samsung will be showcasing its full telecommunications ecosystem and LTE Solutions for the first time in Europe, at the LTE World Summit 2011 in Amsterdam.

Samsung has also chosen the LTE World Summit to introduce its Smart LTE solution. The product of extensive research and development, the service provides customized solutions which maximize and optimize the capability and usage of operators' existing network resources, reducing the overall cost of investment.

Through the use of intelligent radio resource allocation technology, Samsung’s Smart LTE solution improves the overall network capacity and coverage. The solution also enables high quality voice and data services in dense urban areas and rural environments while reducing the required number of base stations.

Furthermore, Samsung is presenting its multi-standard base station, capable of supporting LTE, Mobile WiMAX, WCDMA, GSM and CDMA within a single platform, reducing costs and saving time for operators migrating networks.

Youngki Kim, Executive Vice President and General Manager of Telecommunication Systems Business of Samsung Electronics, said, “We believe that ENO will play a pivotal role for Samsung in helping us achieve significant 4G LTE success in Europe, through the introduction of our advanced LTE technologies.”

“Building on our 30 years of experience in the telecommunication systems industry, Samsung will prove that it’s the most reliable partner in Europe, as we have done all around the globe” he added.



Based on the wide range of field experience of OFDMA technology, Samsung has successfully won 7 commercial LTE contracts and partnered with more than 30 global operators. Samsung has also established a strong position in the 3GPP (3rd Generation Partnership Project) standardization process. Samsung is one of the most influential network solution providers in the project, chairing three positions and three vice-chair positions across various working groups in the 3GPP. Additionally, Samsung owns more than 25% of total LTE IPR (Intellectual Property Rights) related to OFDMA technology, demonstrating its high levels of innovation in this field.



Samsung entered into the telecommunication systems business in the 1970s with the development of PABX (Private Automatic Branch Exchange). By popularizing advanced communication services including paging, ADSL, CDMA, WCDMA and Mobile WiMAX in South Korea, Samsung has helped South Korea to grow into an IT powerhouse. In doing so Samsung has accumulated the experience and expertise to deploy mobile solutions in various environments across the globe.



About Samsung Electronics Co., Ltd.



Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.


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