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SAMSUNG Takes the Lead in U.S. Plasma Market

RIDGEFIELD PARK, N.J., May 19, 2011 – Samsung Electronics America Inc., a market leader and award-winning innovator in consumer electronics, is now the top-selling brand in the U.S plasma TV market, based on newly released revenue and unit sell-through data from the market research company The NPD Group.

According to NPD, 41.3 percent of all plasma TV units sold in the U.S. in the first four months of 2011 (January through April, 2011) were Samsung branded TVs. Samsung’s market share improved by 2.8 percentage points during this period, compared to the same period in 2010. Samsung is also leading the plasma market in terms of dollar value with 45.2 market share.

“The Samsung brand represents smart technology, stylish design and breakthrough picture quality, which is why we have recently moved to top in the plasma market and maintained our leadership across other TV categories,” said John Revie, senior vice president of Home Entertainment, Samsung Electronics America, Inc. “Our leadership shows that we’re giving consumers the home entertainment experience they desire.”

In 2011, Samsung launched its broadest range of plasma TVs, with 19 models across eight product series.

Continued TV Market Leadership Overall and Across Categories
Revenue figures from the first four months of 2011 validate Samsung’s leadership as the top-selling TV brand overall, as well as in the rapidly growing LED backlit, networked, and 3D TV categories. The figures show that Samsung continued to be the top-selling brand in the U.S. during the period, with 24.9 percent market share in the total flat-panel TV market in terms of unit sales as well as a leading 34.7 percent market share in revenue.

With Samsung Apps, the world’s first dedicated TV app store, and its newly introduced Smart Hub, Samsung continued to dominate the networked market, claiming 48.1 market share of units sold in the first four months of 2011. NPD data also showed Samsung’s accumulated January through April 3D TV unit sales was 51.1 percent market share.

This year, Samsung began offering built in 3D-capabilties in even more plasma and LED TV models in many screen sizes, making Samsung’s immersive 3D home entertainment experience more price points than ever before.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.


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