in Social Responsibility News

SAMSUNG Launches Second Annual $1 Million Educational Initiative Promoting Sustainability and STEM in Middle and High Schools

RIDGEFIELD PARK, N.J., September 19, 2011 – Global technology leader Samsung today invited teachers across the United States to participate in the second annual Samsung Solve for Tomorrow video competition as part of Samsung’s Hope for Children philanthropic initiative. The winning teachers and students will receive products, software and programming from Samsung, Microsoft, the Adobe Foundation and DIRECTV for their schools, a total retail prize value of over $1 million.

Education, especially in the areas of Science, Technology, Engineering and Math (STEM), is the driving force behind future sustainable innovation and the creation of an environmentally aware society. As a company committed to raising enthusiasm for these subjects and addressing the technology gap in classrooms, Samsung invites 6th-12th grade teachers and their students to produce creative videos that explore the challenge: “Show how STEM can help the environment in your community.”

“Over 1,100 schools from across the country responded to last year’s contest challenge and sought ways to improve their environment using math and science. Samsung is thrilled to continue building upon that success,” said David Steel, EVP of Corporate Strategy, Samsung North America. “It is our goal to raise awareness and interest in STEM while providing teachers and students with the resources they need for success.”

Nine-time Grammy winner and philanthropist John Legend also indicated his continued involvement in the competition. “I had the pleasure of witnessing first-hand how Solve for Tomorrow stimulated nationwide student interest in STEM, and I look forward to working with them again this year,” said Legend. “Samsung makes a difference in the education and lives of children, which is a goal of mine and my organization, The Show Me Campaign.”

Starting today through October 31, teachers can submit a short application for a chance to participate in this year’s video contest. Twenty-five selected classrooms will become finalists and receive a Samsung camcorder and laptop, along with Adobe® Premiere® Elements and Photoshop® Elements software to create videos that answer the challenge. To learn more about the contest or submit an application, visit: samsung.com/solvefortomorrow

“My class looked at the impact hydroelectric dams are having on salmon fisheries in the Columbia River, and how clean energy could replace hydroelectric energy in our local environment,” said Mike Lampert, physics teacher at West Salem High School, which won the Grand Prize in 2011. “The project ignited a new interest in science among my students and winning the contest has allowed us to further expand STEM programs in our school.”

Since its inception in 2004, Samsung, through its Hope for Children initiative, and its partners have donated more than $30 million in technology and other prizes to over 400 U.S. schools. Samsung is proud to continue its partnerships with Microsoft, the Adobe Foundation and DIRECTV, who share a common passion for enhancing the quality of education.

“Many people see Microsoft simply as a technology company, but we also invest a tremendous amount in education as we believe every child has a right to a quality educational experience,” said Sig Behrens, General Manager of US Education for Microsoft Corp. “Over the past six years, we’ve had an incredible opportunity to partner with Samsung’s Hope for Children program to make a difference in our children’s education and to our communities by providing the latest Microsoft software to the winning school. The current and future prosperity of our country is dependent on a competitive workforce and we need to make sure students are equipped with the technology tools they need to gain 21st century skills to find jobs. ”

Samsung is also partnering with the National Environmental Education Foundation (NEEF), a nonpartisan, non-advocacy organization that advances lifelong environmental learning. Through its programming, NEEF raises awareness of the importance of environmental education, improving educational opportunities and connecting community resources. NEEF is a leading authority on environmental education and it will be working with Samsung to create a measurable impact on children’s ability to utilize STEM to solve practical environmental problems.

“NEEF is committed to giving students the tools they need to solve problems in their communities and generate lasting positive change,” said Diane Wood, President of the National Environmental Education Foundation. “Fostering an interest in STEM education by building on the passion of students for the environment is a win-win; students find solutions for issues in their communities while becoming interested in STEM subjects. We’re proud to continue our partnership with Samsung on this innovative program.”

About Samsung Electronics America, Inc.
Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. The company was ranked #19 in BusinessWeek/Interbrand “100 Best Global Brands,” and named as one of Fast Company’s “50 Most Innovative Companies of 2010.” For more information, please visit www.samsung.com. You can also Fan Samsung on www.Facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.

About Samsung Hope for Children
Samsung is dedicated to creating products that inspire passion and enable people to live Smarter Lives. Samsung Hope for Children represents the company’s philanthropic commitment in the U.S. to help improve children’s health, education and sustainability. Over the past 10 years, Samsung Electronics America and its retail and business partners have helped more than 400 schools, community-based foundations, and charities throughout the U.S. raise awareness of and funding for their causes. For more information please visit: www.samsung.com/hope.

About The Show Me Campaign
Created by Grammy award-winning artist John Legend, the Show Me Campaign is a nonprofit organization that fights poverty using proven solutions that give people the opportunity to survive, thrive, and succeed. Believing that equal access to quality education is the civil rights issue of our time, the Show Me Campaign promotes education reform in the United States. For more information, please visit: www.showmecampaign.org.


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