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SAMSUNG Launches the Industry’s First Gamified Corporate Website

RIDGEFIELD PARK, N.J., November 2, 2011 – Samsung Electronics America today announced the launch of Samsung Nation, its first social loyalty program. Available on the Samsung U.S. website, the program rewards consumers by enhancing their online experience with Samsung.

Samsung is the first in the consumer electronics industry to add game-like elements to reward visitor engagement on a corporate website.

Samsung Nation members can earn points, unlock badges, and be featured on a leaderboard as they engage in various activities such as watching videos, commenting on articles, reviewing, “Liking” or tweeting products, and participating in user-generated Q&As on Samsung’s U.S. website. The program will reward many forms of participation regardless of the type of sentiment expressed toward Samsung products or the brand. For instance, a consumer product review will garner the same reward regardless of it being a 5-star review or a less stellar review.

“There are currently millions of Samsung brand enthusiasts who engage with us through our website,” said Kris Narayanan, Vice President of Digital Marketing for Samsung Electronics America. “We created Samsung Nation as another way to demonstrate to these enthusiasts that we appreciate their loyalty and interest. This platform will help us better recognize and empower this online community of passionate advocates while they discover everything Samsung.com has to offer.”

The experience is intended to be fun and to reward interaction and discovery. Certain paths to badges and rewards will be clear while others may catch members by surprise. For instance, unlocking a featured badge automatically enters members for a chance to win Samsung products. Other badges may be discovered by accident, such as a badge for late night browsing. Samsung Nation is powered by Badgeville, the world’s first behavior platform that uses gamification techniques to increase user loyalty and engagement.

As part of the launch, three lucky Samsung Nation members will each win a Wi-Fi 32GB Galaxy Tab™ 10.1. To enter the sweepstakes, visitors must unlock the limited-edition Early Adopter badge by signing up for Samsung Nation before 12/31/11. To access Samsung Nation, and for official rules, please visit www.samsung.com/us/samsungnation.


About Samsung Electronics America, Inc.
Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. The company was ranked #17 in BusinessWeek/Interbrand “100 Best Global Brands” and named as one of Fast Company’s “50 Most Innovative Companies of 2011.” For more information, please visit www.samsung.com. You can also Fan Samsung on www.Facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.


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