May 20, 1998 in Social Responsibility News

SAMSUNG Electronics Wins Gold Medal at the 1998 IDEA Design Contest

SEOUL, Korea - May, 19, 1998 - Samsung Electronics Co., Ltd., won the Gold and Bronze Medals at the 1998 IDEA (Industrial Design Excellence Awards) International Design Contest, totaling seven medals since 1996.
The company's digital camcorder (Product name: 3-Dome Digital Camcorder) won the Gold Medal and its telephone (Product name: Duble Phone) won the Bronze in the design concept category. Michael Gallager, the chairman of the IDEA Judging Committee, praised the 3-Dome Digital Camcorder as "a realistic fantasy, an abstract art and pratical design for camcorder users."

The 3-dome digital comcorder has a 5-dome style lens, enabling 360 ?shooting, with which the user can shoot the surroundings as well as himself at the same time. The product can be used by both right-handed and left-handed people.

The winners were announced at the 19th IDEA International Design Contest on May 15 (local time). The contest is co-sponsored by the U.S IDSA and Business Week and is a world-class design exhibition.

This year, a total of 1,031 applicants submitted their design, the largest number of applicants since the beginning of IDEA. The designs were classified into 6 categories and 47 sub-categories ranging from automobile to computer and to furniture. 126 products from Korea, Austria, United Kingdom, Germany and Japan were selected as winners.

The IDEA, which takes pride in its unbiased judgement, chooses the winners based on originality, practicality, profit for the company, environmental-friendliness and artistic sense.

In Samsung Electronics Co., Ltd., there are three main business units:

.Multimedia & Home Appliances
.Information & Telecommunications
Samsung Electronics Co., Ltd., a US $13 billion (1997) flagship company of Korean-based the Samsung Group, is a world leader in electronics, with operations in more than 60 countries and 85,000 employees Worldwide.

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