October 30, 2003 in Social Responsibility News

SAMSUNG and the ATHENS 2004 Olympic Torch Relay

SAMSUNG signs the contract with ATHOC to be an official Presenting Partner of the A THENS 2004 Olympic Torch Relay ? a privilege given to just two TOP V sponsors. As the first ever truly global Olympic Torch Relay, it will be the world's largest celebration of this kind .
Celebrating the return of the Games to Athens in a dramatic and inspiring way, the Torch Relay will be the longest ever, running for the first time across five continents as represented by the famous Olympic rings, and uniting communities worldwide in a global celebration of the Olympic Values of fair play, friendship, practice, exercise and ethos.
SAMSUNG's Olympic Torch Relay activities
The Olympic Torch Relay inevitably attracts huge crowds and generates enormous excitement in local communities. SAMSUNG is proud to be a sponsor and Presenting Partner for the ATHENS 2004 Olympic Torch Relay and is helping to generate some of this excitement with a series of events around the world. Involved throughout the event in every country, the company is helping to build the bridges between nations and celebrate the Olympic spirit in reflection of the symbolism of the flame. SAMSUNG will help to generate publicity and interest in each city on the relay route, organize media and other promotional events along the route itself, recruit celebrity torchbearers and organize arrival and departure ceremonies in co-operation with city councils and local National Olympic Committees. The company will also organize running festivals in selected cities, in which anyone can take part. Specific activities and responsibilities include:
Recognizing those who inspire : There will be over 10,000 torchbearers for the ATHENS 2004 Olympic Torch Relay who play a part in carrying the flame around the world and SAMSUNG will help to select 1,800 of these torchbearers, using its substantial marketing presence to attract people who best encompass the qualities of humanity that the Olympic Games represents.
SAMSUNG announces Catherine Freeman, the last torchbearer at the Sydney 2000 Olympic Games, as its first torchbearer for the ATHENS 2004 Olympic Torch Relay. SAMSUNG honors to support the Olympic spirit by designating her as the first torchbearer and she has expressed her excitement to be a part of two consecutive Olympic Games. Catherine Freeman is one of Australia's most admired and respected athletes as well as a gold medallist at the Sydney 2000 Olympic Games.
City Celebration : SAMSUNG will help organize celebratory events in each region to promote the Torch Relay. These events will be unique for each to celebrate the local culture and heritage. Many different sorts of event are planned, including large-scale outdoor events, running festivals, roadshows as well as local community activities such as hospital visits by torchbearers.
Community relations: Through its involvement with the Community Task Force in each city, SAMSUNG will be able to build relations with local government and council officials, law enforcement agencies and emergency services, transport organizations, tourist offices, schools and local media.
Media relations: Throughout all of this activity, SAMSUNG will hold regular press conferences for local and national media, and will broadcast the ATHENS 2004 Olympic Torch Relay through webcasting on SAMSUNG's website.

Catherine Freeman


Gold Medallist

Women’s 4 x 400m 2002 Commonwealth Games, Manchester

Gold Medallist

Women’s 400m Sydney 2000 Olympic Games

1999 World Championships

Seville 1st 400m

1997 World Championships

Athens 1st 400m

Silver Medallist

Women;s 400m Atlanta 1996 Olympic Games

Inspirational Award 2000

International Athletic Foundation

Lighting the Cauldron

Sydney 2000 Olympic Games

Olympic Order

International Olympic Committee 2001

PERSONAL BESTS (2000-present)


Awarded Centenary Medal


Named ‘Global Leader of Tomorrow 2002’ by World Economic Forum


Doctorate of Ballarat University (Honoris Causa)


Selected as one of the World Economic Forum’s 100 Global Leaders for Tomorrow for 2002


World Sportswoman of the Year - Laureus World Sports Awards


VOC’s 2000 Wilfred Kent Hughes Award (for most outstanding Olympic Performance by a Victorian Athlete)


Australian Print Media Award


Arthur Ashe Courage Award - ESPY Awards


Order of Australia Medal - Australia Day honors


Victorian Sportswoman of the Year


Most Outstanding Female Performer Award - Olympian Club of Australia

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