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The New Year means Time to “Replenish” Your Wireless Service and Get a New Android at an Affordable Price from Boost Mobile and SAMSUNG

IRVINE, Calif.Boost Mobile, ranked Highest in Customer Service Performance and Purchase Experience among Non-Contract Wireless Providers by J.D. Power and Associates1, starts off the New Year with a new eco-friendly Android™ smartphone, Samsung Replenish™. An Android touch/QWERTY smartphone enabled with Mobile ID, Samsung Replenish will be available Jan. 16 and is Boost Mobile’s first Android priced less than $100.

Samsung Replenish, Boost Mobile’s first eco-friendly2 Android smartphone, is partially built with recycled plastics3 and is the ideal choice for the environmentally conscious consumer who wants the latest technology with a no-contract offer on a dependable nationwide network.

Boost Customers can get additional “green benefit” by simply trading in their old device as part of Boost Mobile’s new Buyback program or by simply making on-time payments with Boost Mobile’s $55 Android Monthly Unlimited plan with Shrinkage. For every six on-time payments, a Boost Mobile customer’s monthly cost will shrink by $5, eventually getting down to as low as $40 a month for unlimited nationwide talk, text, Web, email, and calls to 411. Payments do not need to be consecutive to qualify for these savings milestones.

“Consumers are smarter about where and how their money is being spent, and Boost Mobile offers a considerable value,” said Andre Smith, vice president-Boost Mobile. “We offer first-class affordable Android smartphones, like the Samsung Replenish, on a reliable network with a no-contract offer that has payments that shrink over time.”

The full-featured Samsung Replenish includes:
• Android 2.3 with access to Android Market™
• 2.8-inch touchscreen and QWERTY keypad
• 2MP camera with video
• GPS-enabled
• Stereo Bluetooth® technology
• Easy Access to Gmail™ and Google Talk™
• Wireless Web Enabled

Samsung Replenish will be available Jan. 16 for $99.99 (excluding taxes) at Boost Mobile’s exclusive retail stores, select independent wireless dealer locations across the country, and at www.boostmobile.com with free shipping. Samsung Replenish will be available in additional national retailers by the end of the February.

Buyback Program
Customers can save even more money with Boost Mobile’s new Buyback Program, which allows customers to trade in an old device in exchange for an account credit. Ineligible devices can still be sent back for proper recycling. For details and a full list of devices and their values, visit http://buyback.boostmobile.com.

Mobile ID and Boost Zone
Samsung Replenish also comes preloaded with Mobile ID, an exclusive service from Boost that allows customers to download and install “ID packs.” The packs deliver a complete mobile experience, including applications, widgets, ringtones and wallpapers, in a few simple clicks. ID packs are designed to meet a customer’s individual lifestyle or interests, such as sports, entertainment, fitness and music. ID packs that can be loaded on the device include MTV Music Pack, E!, Socially Connected, Professional, Entertainment, Lo2Yo Latino, Lo2Yo Mujer and Lo2Yo Futbol.

Additionally, Samsung Replenish features Boost Zone, a centralized place on the device where Boost Mobile customers can access their account, pay their bill, get assistance with their phone, and stay up-to-date on Boost Mobile’s products and services. Boost Zone will be coming soon to all Boost Mobile CDMA Android devices.

About Boost Mobile
Boost Mobile, one of Sprint’s prepaid brands and recently recognized by J.D. Power as Highest Ranked in Customer Service Performance and Purchase Experience Among Non-Contract Wireless Providers, offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its Monthly Unlimited with Shrinkage no-contract service where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, email and calls to 411. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 280 million people, and on the Nextel National Network, reaching more than 278 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from Motorola, Sanyo, Research In Motion (RIM) and Samsung, ranging from entry-level to high-end devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target, Family Dollar, Walgreens and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost® cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at MySpace, Facebook and Twitter, and purchase products at www.boostmobile.com.

About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of (US)$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.



1Boost Mobile ranks highest in Customer Service Performance among no-contract service providers, with an overall score of 763, and performs highest in phone contacts that originate in the automated response systems channel and are then transferred to a live service representative and through phone calls made directly to a customer service representative. The 2011 Wireless Customer Care Non-Contract Study – Volume 2 is based on responses from 1,460 wireless customers who contacted their carrier’s customer care department within the past six months. The study was fielded from January through June 2011.

2 The terms “Earth-friendly,” “green,” “eco-focused,” “environmentally conscious,” “eco-friendly,” “eco-centric” and other ecological terms refer to the product, packaging and recycling initiatives as described in this release and applicable product documentation, websites, other referenced programs and www.samsung.com/us/aboutsamsung/sustainability/environment/environment.html.


3 M580 (Replenish) made with PCM: post-consumer mechanically recycled plastic.


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