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SAMSUNG Telecommunications America Appoints New Senior Director of Public Relations

DALLAS – March 12, 2012- Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the U.S.1, today announced the appointment of Teri Daley, APR as Senior Director of Public Relations. Daley will lead public relations programs in support of Samsung Mobile’s vast product portfolio, and will play a major role in aligning corporate communications with overall business strategies.

“We’re expanding our marketing and public relations initiatives in the U.S. to support our continued growth and strong market position in the telecommunications industry,” said Dale Sohn, president of Samsung Mobile. “Teri’s impressive experience and knowledge in the consumer and technology sectors will ensure our product leadership and brand messaging is communicated strategically and effectively to our media and consumers.”

Daley joins Samsung Mobile with 20 years of communications industry experience including more than 11 years supporting global clients in technology, telecom and wireless industries. Before joining Samsung Mobile, Daley founded 1 Degree PR, a strategic communications planning agency; was previously an Executive Vice President for Edelman Public Relations; and the Senior Vice President/Telecom & Wireless Practice Leader for Ketchum Public Relations where she served as the global account director for Nokia Inc.

Daley holds a Bachelors Degree in journalism from Texas State University and an Accredited Public Relations certification from PRSA.

1 Number one mobile phone provider in the U.S claim for Samsung Mobile based upon reported shipment data, according to Strategy Analytics, Q4 2011 U.S. Market Share Handset Shipments Reports.

About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.


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