Ridgefield Park, NJ – October 16, 2012 – Samsung Electronics America Inc., a subsidiary of Samsung Electronics Co. Ltd, today announced details about its upcoming Windows 8 mobile PC and All-In-One product lines. Building on its leadership position in the PC and tablet market, Samsung is bringing premium computing power, elegant design and an intuitive user experience to its PCs along with seamless convergence across devices, thanks to Samsung AllShare® Play. In addition, Samsung offers a range of unique applications across devices including Samsung Quick Starter, and exclusive S Pen apps such as S Note and S Memo.
“Samsung has seen extraordinary growth in the mobile PC category over the past few years, and we’re now taking our success to the next level by connecting the PC to other devices in the home or office through our convergence technology, Samsung AllShare Play,” said Mike Abary, senior vice president of consumer IT product marketing at Samsung Electronics America. “The launch of Windows 8 provides an inflection point in the evolution of the PC. Samsung has always focused on pushing the boundaries of design to create truly remarkable products that consumers and businesses want. We’re confident that we will continue to lead the future with our thoughtful, powerful approach to the computing experience.”
Samsung’s Windows 8 Product Lineup
The Samsung Windows 8 product lineup includes a diverse range of computing solutions, from highly portable laptops and Samsung ATIV Smart PCs to sleek All-In-One desktop PCs. Each product incorporates Samsung’s stylish design, intuitive hardware and premium computing components. Samsung’s new product lineup includes:
Powerful Connectivity and Applications
Samsung’s newest PCs feature powerful, exclusive applications that maximize productivity and ease-of-use. All of the products have the ability to seamlessly interact with other Samsung devices, such as mobile phones, tablets and TVs, through Samsung AllShare Play, fully integrating the PC into users’ home or office ecosystems. Users can easily share content between their All-In-One and other Samsung devices on the same network. They can showcase photos from their phone to the larger All-In-One display, or share a document drafted on their All-In-One with their tablet and continue editing while on the road.
Samsung’s new PCs also feature SW Update for the latest software and drivers. Included within SW Update is Samsung’s Quick Starter feature, which adds a toolbar and start button to the Windows 8 interface. This provides users with a choice of interface and offers a familiar navigation scheme. In addition, SW Update includes AllShare Play for seamless convergence across devices.
The ATIV Smart PC Pro devices are preloaded with S Pen optimized apps such as S Note, S Memo and S Cloud, allowing users to fully capitalize on the S Pen that ships embedded in a slot on the device. With 1,024 levels of sensitivity, the S Pen is designed for natural and intuitive content creation, and offers features including handwriting to text conversion and varying thickness when drawing or writing, depending on the pressure applied.
Looking up recipes on your computer has also never been easier than it is on the new Samsung Series 5 and Series 7 All-In-One PCs, thanks to Jamie Oliver’s application Jamie Oliver’s Recipes, which is exclusively pre-installed on Samsung’s Windows 8 PCs. Users can enjoy delicious recipes from around the world, developed specifically for the application and displayed in an easy to follow step-by-step format, each with beautiful high-definition photographs.
Pricing and Availability
Samsung’s Windows 8 product line is available for pre-order now at www.Samsung.com and will be available in stores October 26, 2012.
The MSRP for each product is as follows:
About Samsung Electronics America Enterprise Business Division
As a global leader in Information Technology, Samsung's Enterprise Business Division (EBD) is committed to bringing meaningful innovation to businesses of all types from small/medium businesses to the Fortune 500 elite and public agencies alike. Samsung offers a complete portfolio of solutions including virtualization, printing, displays, notebook and tablet PCs and digital signage; all designed to move businesses forward while helping to reduce operating cost and the environmental footprint. Samsung EBD is a division of Samsung Electronics America (SEA), Inc., a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC) and is among the world's largest technology companies. For more information, please visit www.samsung.com/business or call 1-866-SAM-4BIZ.
About Samsung Electronics America, Inc.
Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LLC, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. The company was ranked #19 in BusinessWeek/Interbrand “100 Best Global Brands,” and named as one of Fast Company’s “50 Most Innovative Companies of 2010.” For more information, please visit www.samsung.com. You can also Fan Samsung on www.Facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.
* Accessible capacity varies; MB = 1 million bytes, GB = 1 billion bytes, TB = 1 trillion bytes. Please note that a portion of the hard drive is reserved for system recovery, operating system and preloaded content software.
** All functionality, features, specifications and other product information provided in this document including, but not limited to, to benefits, design, components, performance, availability and capability of the product are subject to change without notice or obligation.


