June 02, 1998 in Social Responsibility News

SAMSUNG Electronics , First to Export Globally Compatible DVD Player

SEOUL, Korea - June, 2, 1998- Samsung Electronics Co., Ltd., has developed a digital video disc player (model: DVD-907) that can be used with any TV broadcasting or DVD format. Exports of this unique product are scheduled to begin in this month.

Samsung Electronics has also managed to reduce the number of main chips needed in the product, from six to three. As a result, production costs are lowered, and quality consistency is enhanced.

The world DVD player market, which is mainly centered on the US and Japan, is forecast to be 3 million units this year and to surge to 9 million units by 2000. Importantly, the number of DVD titles available in the US now exceeds one thousand, and DVD rental services are now in operation.

Samsung Electronics realized that development of a universally compatible DVD player would be an essential part of differentiating its products from those of the competition. Company advertisements featuring the slogan "ADAT" (Any Disc Any TV) will accompany product launches into overseas markets.

From this month, Samsung Electronics will begin exporting its DVD-907 to the US and Europe and expects to sell 100,000 units overseas during 1998. By the year 2000, the company projects exports of this product to exceed 1 million units.

Samsung Electronics is focusing on the DVD business and has joined the DVD Forum, which is playing an important role in determining DVD standards.

In Samsung Electronics Co., Ltd., there are three main business units:
.Multimedia & Home Appliances
.Semiconductors
.Information & Telecommunications.

Samsung Electronics Co., Ltd., a US $13 billion (1997) flagship company of Korean-based the Samsung Group, is a world leader in electronics, with operations in more than 60 countries and 85,000 employees Worldwide.

CONTACT:
Jenny Chung
Overseas PR
Corporate Communications
Samsung Electronics Co., Ltd.
Tel. (82-2-727-7692 / 7823)
Fax. 82-2-727-7826
Email: jhnee@samsung.co.kr


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