January 13, 2004 in Social Responsibility News

SAMSUNG Launches Chipset for HD-TV and STB Market

Seoul, Korea, January 13, 2004 - SAMSUNG Electronics Co., Ltd., a leader in advanced semiconductor technology, today announced its new high performance two-chip solution targeting the high definition television (HDTV) and set-top-box (STB) market. The company’s new S5H2010 MPEG-2 decoder and S3C2800 Digital TV central processing unit (CPU) chipset offers a cost competitive solution allowing consumer electronics manufacturers to deliver low to mid-range price points that will drive wide adoption of HDTVs and HD STBs.
Market research firms, In-Stat/MDR and iSuppli Corp., expect the HDTV and HD STB market to reach close to 5 and 4 million boxes, respectively, by 2005. In addition, the Federal Communication Commission (FCC) has mandated that all new televisions over 13-inches be digital ready by 2007. SAMSUNG will leverage its consumer electronics experience, as well as its world-class semiconductor and manufacturing capability to support this burgeoning market.
“The U.S. television market is quickly transitioning to digital,” said

Don H. Lee, VP of SoC R&D Center, for SAMSUNG Electronics. “We designed the S5H2010/S3C2800 chipset to enable TV and STB manufacturers to quickly enter this market with high-performance/high-value solutions.”
SAMSUNG’s chipset solution integrates key capabilities needed in a HD STB or HDTV for better picture quality and graphical user interface. It includes a 200 MHz ARM9 32-bit RISC processor core, single HD capable MPEG-2 decoder, transport demultiplexer, 2D graphic engine, display processor engine, NTSC/PAL encoder, smart card interface and PCI.
To simplify design and speed time to market, the S5H2010/S3C2800 chipset includes a complete development platform and reference design kit with production ready middleware, device drivers, application software and local technical support. The initial hardware platform is built on pSOS and Linux embedded operating systems with applications supporting a wide range of Digital TV and set-top box market segments.
The S5H2010/S3C2800 solution is a major component in SAMSUNG’s line up of newly introduced HD TVs including a 55-inch projection HDTV, Wireless HDTV and Wireless LCD TV.
Availability

The S5H2010/S3C2800 chipset solution is available now in production quantities to consumer electronics manufacturers in the United States and Korea.
About SAMSUNG Electronics

SAMSUNG Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology. SAMSUNG Electronics employs approximately 70,000 people in 87 offices in 47 countries. SAMSUNG Electronics is the world’s leading producer of advanced semiconductors, TFT-LCDs, CDMA mobile phones, monitors and VCRs. SAMSUNG Electronics consists of four main business units: Device Solution Network, Digital Media Network, Telecommunication Network and Digital Appliance Network Businesses.
The Device Solution Network specializes in semiconductor and TFT-LCD display products for industrial, mobile and advanced computing applications, offering a full line of key solutions of DRAMs, SRAMs, Display Driver ICs, Smart Card ICs, TFT-LCD panels and Flash memories. The Device Solution Network operates overseas sales subsidiaries and mass production facilities to maximize on hand customer support. For more information, visit our website at

http://www.samsungsemi.com
SAMSUNG Semiconductor Inc., a wholly owned U.S. subsidiary of SAMSUNG Electronics Co., Ltd., is located in San Jose, Calif. More information can be found at

http://www.usa.samsungsemi.com
SAMSUNG Semiconductor Europe, a wholly owned subsidiary of SAMSUNG Electronics Co., Ltd., is headquartered in Frankfurt, Germany and London, UK with sales offices all over Europe. More information can be found at

http://www.samsungsemi.de


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