May 01, 2013 in Corporate News

SAMSUNG Launches New Global Brand Campaign Targeted at B2B Market

Ridgefield Park, NJ – May 1, 2013 – Samsung Electronics America, Inc., a subsidiary of Samsung Electronics Co. Ltd, today launched a new global brand campaign designed to show the company’s commitment to innovation and business experiences in a number of industries, including retail, hospitality, healthcare, education and SMB markets. The campaign, called the “New Business Experience,” leverages the company’s popularity among consumers and shows its technology solving everyday challenges in a seamless fashion for the enterprise.

“We’re extending Samsung’s strong consumer brand awareness into the business-to-business market,” said Tod Pike, senior vice president at Samsung’s Enterprise Business Division. “Many business leaders know and trust Samsung products and use them in their personal lives, whether it’s a TV, laptop, home appliance or Galaxy Tab or Smartphone. Our goal with this campaign is to demonstrate that Samsung’s vertical market technologies mirror the company’s commitment to innovation in consumer electronics and offer business leaders a consistent experience.”

As more professionals are investing their own resources to purchase and use a broad range of consumer technologies in the enterprise, the demand has increased for the same level of experience they receive from their personal technology devices. Messages throughout the campaign are intended to create relevance and demonstrate how Samsung can help target vertical markets to resolve business issues and deliver a seamless technology experience for both their customers and employees.

The campaign, which begins today across nine markets including the U.S., U.K., Germany, France, Italy, China, Singapore, Russia and Brazil, includes print, video and animated banner advertisements along with a website landing page and a case study landing page. The New Business Experience is designed to show the various innovative ways of working with Samsung technology through the depiction of a traditional business activity with an unexpected scenario in a retail, healthcare, education or hospitality setting.

New Business Experience Links:

  • YouTube Channel Video

  • Landing Page

    For more information about Samsung’s business and vertical market solutions, please visit

    About Samsung Electronics America Enterprise Business Division
    As a global leader in Information Technology, Samsung’s Enterprise Business Division (EBD) is committed to introducing new business experiences across a diverse spectrum of industries from retail to healthcare, hospitality to sales. We believe technology brings business and customers together — to better share, collaborate and discover new opportunities. With a market-oriented approach to innovation, EBD is a division of Samsung Electronics America (SEA), Inc., a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). For more information, please visit, call 1-866-SAM-4BIZ or follow Samsung EBD via Twitter: @SamsungBizUSA.

    About Samsung Electronics Co., Ltd.
    Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US $187 billion. To discover more, please visit

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