October 14, 2013 in Special Events News

SAMSUNG Increases Focus on Reproductive Health Market

BOSTON – October 14, 2013Samsung Electronics America Inc., a subsidiary of Samsung Electronics Co., Ltd, reinforced its commitment to serving the reproductive health market by announcing that, through a partnership with PracticeHwy.com, Inc., the Samsung Sonoace R7 ultrasound product will now feature seamless connectivity to the industry-leading eIVF reporting solution. This Samsung Sonoace R7 with eIVF reporting capabilities is among a number of innovative medical imaging products Samsung will be showcasing at this week’s American Society for Reproductive Medicine (ASRM) Annual Meeting at the Boston Convention and Exhibition Center, Booth #443.

Samsung’s showcase at the ASRM meeting will feature its complete ultrasound product line from premium systems to compact laptop units, including :

  • Accuvix A30, featuring “Fetal Realistic View
  • UGEO H60, Samsung’s newest ultrasound product
  • MySono U6, compact laptop ultrasound product

  • Samsung established the partnership this year with PracticeHwy – one of the largest, most recognized and fastest growing Electronic Medical Records (EMR) and Practice Management (PM) solutions available in the reproductive-endocrinology markets – to provide eIVF connectivity on the Samsung Sonoace R7.

    eIVF is an intuitive, internet-based application and fertility news authority that empowers fertility practices to make more informed decisions about their patients. The goal behind the partnership is to both improve reproductive outcomes and increase the workflow and reporting benefits using eIVF and Samsung imaging. “We are pleased to be a content partner with Samsung Electronics,” said Jawid Rahimi, CEO of PracticeHwy.com, Inc.  “This is an important step to creating a more efficient and seamless connectivity between ultrasound devices and our eIVF interface engine. This will help us highlight what makes our organization unique as we continue to serve the distinctive needs of reproductive science organizations.”

    “We are excited about our partnership with PracticeHwy because we believe it is the perfect alignment between industry-leading software and reporting services with our high-demand ultrasound equipment,” said Brian Keith, Director of Sales for Health & Medical Equipment within Samsung’s Enterprise Business Division. “Expanding our reach in the reproductive health market is just another example of our commitment to help enhance the quality of care and transform both the patient and provider experience.”

    To learn more about Samsung Electronics’ healthcare division, its subsidiaries and products, please visit samsung.com/global/business/healthcare.

    About Samsung Electronics America Enterprise Business Division
    As a global leader in Information Technology, Samsung’s Enterprise Business Division (EBD) is committed to introducing new business experiences across a diverse spectrum of industries from retail to healthcare, hospitality to sales. We believe technology brings business and customers together — to better share, collaborate and discover new opportunities. With a market-oriented approach to innovation, EBD is a division of Samsung Electronics America (SEA), Inc., a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). For more information, please visit samsung.com/business, call 1-866-SAM-4BIZ or follow Samsung EBD via Twitter @SamsungBizUSA.

    About Samsung Electronics Co., Ltd.
    Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.

    About PracticeHwy.com, Inc.
    PracticeHwy.com, Inc. is a privately held healthcare software company based in Dallas, Texas.  PracticeHwy offers innovative products and services that deliver vital, frontline reproductive science intelligence to drive successful outcome decisions and processes. For more information, please visit www.PracticeHwy.com, call 1-972-247-3483.

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