May 24, 2004 in Social Responsibility News

More SAMSUNG Phones Will Be Purchased Over Competitors' Devices During Next 18 to 24 Months

DALLAS, May 24, 2004 - Samsung Telecommunications America (Samsung) was identified as the wireless phone manufacturer whose devices consumers are most likely to purchase during the next year and a half to two years, according to the results of an independent national survey by Brand Keys. The survey predicts consumers' purchasing habits across a range of products and services. For the wireless phone category, consumer preferences were based, in part, on phones' design and functionality.
The Brand Keys survey is a leading-indicator of customer loyalty to specific brands and highlights Samsung as the number one mobile phone manufacturer in customer loyalty. Brands that ranked number one in their categories are those whose customers felt were best able to meet or exceed their expectations. As a result of this number one ranking, Samsung was awarded the Brandweek Customer Loyalty Award 2004 powered by Brand Keys, making it the only wireless phone manufacturer to receive this honor for three consecutive years.

""It is a tribute to Samsung that it has won this award for the third year in a row. The ability to meet, and even exceed, consumer expectations in a fast-moving category has eluded a number of Samsung's competitors,"" said Dr. Robert Passikoff, president of Brand Keys, Inc. ""With more demanding investors and profits more difficult to achieve, it is wonderful to see that Samsung recognizes customer loyalty as a primary means to position themselves for profitability. Those who are successful deserve to be recognized.""

Since its U.S. debut in 1997, Samsung remains the fastest growing brand among wireless manufacturers, has demonstrated steady market share growth year-to-year and currently holds the number two position in revenue among wireless phone makers. The company's distinguished products and innovative technology have allowed Samsung to develop lasting relationships with consumers. ""This is a tremendous achievement for Samsung to receive this honor for the third consecutive year,"" said Peter Skarzynski, senior vice president of Samsung's wireless terminals division. ""Samsung remains steadfast in exceeding customers' expectations and in continuing to develop stylish and cutting-edge products to meet their needs.""

For more information on the Brandweek Customer Loyalty Award 2004 powered by Brand Keys, please visit www.brandkeys.com.

About Samsung Telecommunications America
Samsung Telecommunications America, a Dallas-based subsidiary of Samsung Electronics Company, Ltd., researches, markets and develops wireless handsets and telecommunications products throughout North America. For more information, see STA's website at www.samsungusa.com/wireless.

About Samsung Electronics Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs. For more information, visit www.samsung.com.


Welcome to Samsung

Sign up & get 10% off

Sign up and get 10% off your first order of $100 or more! Shop Samsung.com to find the best tech at the best prices and recieve news on our latest technology and exclusive offers.*

*Exclusion apply. Order must be a minimumm of $100 or more. Offer valid only for new Samsung.com customers. Must sign up for emails by 11/12/16. Promo code must be used by 11/19.

Fast, easy checkout with Shop Samsung App
Easy sign-in, Samsung Pay, notifications, and more!
Or continue shopping on Samsung.com
×
The Shop Samsung app
Free standard shipping, exclusive offers and financing options.
GET
×
The Shop Samsung app
Free standard shipping, exclusive offers and financing options.
GET
×

You Are About To Be Redirected To Investor Relations Information for U.S.

Thank you for visiting Samsung U.S. Investor Relations. You will be redirected via a new browser window to the Samsung Global website for U.S. investor relations information.
CANCEL
CONTINUE
×

Redirect Notification

As of Nov. 1, 2017, the Samsung Electronics Co., Ltd. printer business and its related affiliates were transferred to HP Inc.

For more information, please visit HP's website: http://www.hp.com/go/samsung


Select CONTINUE to visit HP's website.

CANCEL
CONTINUE