June 25, 2004 in Social Responsibility News

SAMSUNG Reaches the Pinnacle of the Design World

Seoul Korea, June 25, 2004-Samsung's design expertise is gaining increasing attention around the world. Each year the Industrial Designers Society of America (IDSA) selects the best new product designs from specific industry categories for the Industrial Design Excellence Award, or IDEA. The winners are then published in Business Week magazine. Five Samsung products were honored in IDEA 2004, more than any other company. As a result Samsung has won a total of 19 Industrial Design Excellence Awards over the past five years, tying with Apple for first place.
A Samsung 17'' LCD monitor (model: SyncMaster 173P) and portable circular printer (concept product) each won the Gold Award at IDEA 2004. Two of the company's 50'' DLP projection TVs (models: SVP-50 and SVP-56L7) and a microwave oven (model: MD1000) received Silver Awards, while the Samsung Smart Screen (a background computer screen that automatically organizes icons) got a Bronze Award. The foldable 17'' LCD monitor has only a Power On button (all adjustments are performed with the mouse), and the cable connection is hidden in the back. This exquisitely simple design won not only at IDEA 2004 but also at this year's iF Design Awards and Red Dot Design Awards, for a Grand Slam.
Senior Vice President Chung Kuk-hyun at the Samsung Electronics Design Center says, We currently have over 400 specialists developing new basic product designs. At the same time, we research aesthetic improvements (user interface, sound, color, materials and so on) and seek to set new design trends in the industry. Improvements in our designs of the T100 and E700 mobile phones, foldable LCD monitor, portable DVD player and 22'' LCD TV have resulted in global 'hit products' that project the unique Samsung Style.’ We will continue to develop such masterpieces."
This year marks the 25th IDEA Design Awards, which are handed out in nine different categories, including consumer products, automobiles, the environmental, graphics, and design concepts. Samsung has been participating in the program since 1996.
About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunications, flat panel display and digital convergence technology. Samsung Electronics employs approximately 75,000 people in 89 offices across 47 countries. The company is the world’s largest producer of CDMA mobile phones, memory chips, TFT-LCDs, monitors and VCRs. Samsung Electronics consists of six main business units: Corporate Technology Operations, Digital Media Business, Telecommunication Network Business, Digital Appliance Business, Semiconductor Business, and LCD Business. For more information, please visit


http://www.samsung.com


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