July 11, 2004 in Social Responsibility News

SAMSUNG Readies a 3.2megapixel Digital Camera Phone for Launch

Seoul Korea, July 11, 2004 - Samsung unveiled its first 3.2megapixel digital camera phone (SPH-
S2300) with 3 times optical linear zoom today. The SPH-S2300 is the world’s first camera phone with
optical linear 3X zoom.
Linear Zoom, an upgrade from the stage-type of non-linear zoom, allows users to zoom into subjects
at a more precise magnification. Most digital cameras on the market have adopted this format to
improve picture quality. By adopting a 3X linear zoom, as well as operations expected of a high quality
digital camera, Samsung was able to raise the functionality of its camera phone to that of digital
Along with a 4X digital zoom, the S2300 can magnify pictures up to 12 times. It allows users to choose
an image size from a maximum of 2,048 x 1,536 to a minimum of 640 x 480 and between an ISO
setting of automatic, 100, 200 and 400. White balance can be used automatically or manually and a
manual setting allows users to alter settings to accommodate weather and lighting.
Instead of a LED flash, a camera flash, whose brightness can be adjusted, is installed, allowing users
to take pictures of subjects that are in darker settings with outputs that are similar to that of a digital
camera. The S2300 also has an auto focusing function that allows the user to take pictures where the
main image is in focus and the background out of focus to produce pictures that were only possible
with manual focus cameras.
Like a high quality digital camera, the S2300 offers camcorder functions and a high quality
microphone. Users are able to record images for more than 2 hours and with Samsung’s unrivaled
TV-out function, they can connect the phone to a TV to view video and images directly through a TV.

Users are able to extend the memory capacity with a mini SD card, which can be used as a portable
storage device when connected to the PC through a USB cable.
The phone adopts a design that salvages the special features of a digital camera. The front is
designed like a digital camera with a zoom lens that projects up to 3 cm out of the device and boasts a
hidden antenna (so called ‘intenna’ design). Because menu, zoom, shutter and ok buttons are
arranged similar to a digital camera, users are able to operate the S2300 like a digital camera. The
rear looks like a mobile phone with a slide-down panel that contains keys for functions, such as menu,
send and ok, and covers two rows of dial buttons.
Kitae Lee, President and CEO of Samsung Electronics stated, “Although the number of pixels of
camera phones were a widely debated issue, it is meaningless to simply compare camera phones
based on this parameter. The key is how efficiently and harmoniously a camera phone can embody
the functions of a digital camera with identical number of pixels.” He adds, “The S2300 is a totally
new product that offers the functions of both a high quality digital camera and phone.”
The S2300 is currently being tested and with the carrier’s approval, Samsung plans to start selling the
S2300 in the Korean market in July.
About Samsung Electronics

Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media
and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net
income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the
company consists of six main business units: Corporate Technology Operations, Digital Appliance
Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication
Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is
the world’s largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs. For
more information, visit


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