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February 25, 2014 in Social Responsibility News

SAMSUNG Partners with World Renowned Chefs to Fight Pediatric Cancer

NEW YORK – February 25, 2014 – Samsung Electronics America, Inc., a global home appliance innovator, announced today the donation of 25 Samsung Slide-In Flex Duo Oven Electric Ranges to Cookies for Kids’ Cancer’s first-ever Chefs for Kids’ Cancer benefit. Tonight at The Altman Building, a sold-out crowd will enjoy a spectacular dinner featuring 43 chefs from New York’s top restaurants and raise funds for pediatric cancer treatment research. The chefs will be serve up delicious multi-course meals from over 20 back-to-back cooking stations located in the center of the room.

Founded in 2008 by Gretchen and Larry Witt, whose son Liam tragically passed away in 2011 after a four-year battle with pediatric cancer, the number one disease killer of children in the United States. Cookies for Kids’ Cancer has raised more than $8 million and funded nearly four dozen research projects, seven of which have become treatments available for children fighting the disease.

“The story behind Cookies for Kids’ Cancer and the research supported through the organization’s efforts are truly remarkable. Samsung is thrilled to be supporting such a great cause through this meaningful benefit,” said Kevin Dexter, Senior Vice President of Home Appliances Sales and Marketing, Samsung Electronics America. “Cookies for Kids’ Cancer has organized an exciting evening and we are honored to have such celebrated chefs prepare their culinary delights on Samsung’s Slide-in Flex Duo Ranges.”

Under the direction of event co-chairs Jonathan Benno, chef for Lincoln Ristorante, and Dan Kluger, chef for abc kitchen, Chefs for Kids’ Cancers will feature such world-renowned talents as Michael Toscano (Perla, Montmartre, Jeffrey’s) Jason Lawless (Tocqueville), Nick Anderer (Maialino) and Geoffrey Zakarian (The Lambs Club) Marc Forgione (Restaurant Marc Forgione) and Sean Gray (Momofuku Ko).

With a more sophisticated level of oven control and more precise temperature regulation, the Samsung Slide-In Flex Duo Oven Electric Range perfectly suits the needs of the professional chef. Easy to use, with a sleek, high-end look that is at home in any modern kitchen, the 5.8 cu. ft. Flex Duo Oven can be divided into two separate compartments to enable the creation of two different meals at the same time at two different temperatures with no noticeable transfer of aroma.

While the event is sold out, those who wish to support Cookies for Kids Cancer can make a donation, purchase cookies online, or host a bake sale.

For more about Samsung, visit www.samsung.com or www.facebook.com/SamsungHomeAppliancesUSA.

About Cookies for Kids’ Cancer

Cookies for Kids' Cancer, a 501(c)3 nonprofit, was founded in 2008 by Gretchen and Larry Witt, who were inspired by their young son Liam’s courageous, four-year battle against pediatric cancer. Through the concept of local bake sales and online cookie sales, Cookies for Kids’ Cancer inspires individuals, organizations, and businesses to join in the fight against pediatric cancer by raising the funds and awareness necessary to provide more families with the hope they deserve. Cancer claims the lives of more children annually than any other disease – more than asthma, muscular dystrophy, multiple sclerosis & AIDS combined. Each day, 46 children are diagnosed with cancer, totaling nearly 13,000 new cases per year. Through Cookies for Kids’ Cancer, thousands of bake sales and other events, raising millions of dollars, have been held in all 50 states, as well as 15 countries including Puerto Rico, Canada and the U.K. – making Cookies for Kids’ Cancer’s mission of funding pediatric cancer research possible. Tragically, Liam Witt lost his four-year battle but he and all children fighting childhood cancer continues to be the organizations’ inspiration. For more information about Cookies for Kids’ Cancer visit www.cookiesforkidscancer.org, and follow on Facebook at www.facebook.com/cookiesforkidscancer and on Twitter @cookies4kids.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S and America’s fastest growing home appliance brand. To discover more of the award-winning products you love with Samsung, please visit www.samsung.com.