July 21, 2004 in Social Responsibility News

SAMSUNG Electronics and QUALCOMM, Inc. Deliver MDDI Display Interface Solution for Wireless 3G CDMA Clamshell Phones

Seoul, Korea and San Diego, Calif., July 20, 2004 : Samsung Electronics Co. Ltd., a leader in
advanced semiconductor technology, and QUALCOMM Incorporated (Nasdaq: QCOM), pioneer and
world leader of Code Division Multiple Access (CDMA) digital wireless technology, today announced
the industry's first deployment of the Mobile Display Digital Interface (MDDI) technology, which
supports the Video Electronics Standard Association (VESA) standard.



The MDDI standard, an optimized high-speed serial interconnection technology developed by
QUALCOMM, increases reliability and reduces power consumption in clamshell phones by
decreasing the number of wires that run across the handset's hinge to interconnect the digital
baseband controller with the LCD display. This reduction in wires also allows handset OEMs to
reduce development costs by simplifying clamshell or sliding handset designs.

MDDI is integrated into QUALCOMM's Mobile Station Modem™ (MSM™) baseband chipsets, starting
with the MSM6150™ and MSM6550™ chipsets; Samsung's S3CA460 LCD controller is designed to
utilize the MDDI technology to inter-communicate with the MSM. QUALCOMM's MSM6150 and
MSM6550 CDMA baseband modem chips directly connect with Samsung's S3CA460 graphics LCD
controller through the MDDI link.



“As multimedia functionality supporting high resolution photos and video in mobile products
increases, new solutions are required to overcome the constraints imposed by parallel display
interfaces used today,” said Yun-Tae Lee, vice president of product planning for Samsung Electronics'
System LSI Division. “By incorporating MDDI-compliant technology, cell phone manufacturers can
reduce the power consumption, EMI and production cost of their products while using a smaller cable
to connect the upper and lower halves of their clamshell or slider phone designs.”



“QUALCOMM is pleased to work with Samsung to deliver the industry's first proven MDDI solution to
optimize clamshell phone designs for color LCD connectivity,” said Luis Pineda, vice president of
marketing and product management for QUALCOMM CDMA Technologies. “As demand for high-
speed multimedia applications over CDMA networks increases, MDDI provides handset
manufacturers with a lower-cost, lower-power interface solution that reliably delivers dynamic mobile
media.”



MDDI is a high-speed digital packet serial interface, which allows for bi-directional data transfer and
has a maximum bandwidth of up to 3.2 Gbits per second. This allows designs using up to 90 wires to
interconnect the upper and lower clamshell through parallel interfaces to be reduced significantly.
MDDI requires a minimum of just four wires plus power. MDDI will enable low-power, high-speed
graphics performance for advanced multimedia clamshell phones equipped with high-resolution LCD
displays.



Samsung's S3CA460, featured in both CoF (Chip on FPCB) and FBGA packaging, is the first graphics
LCD controller to be MDDI-enabled. It includes an integrated dual controller for both a main and sub-
LCD panel, internal frame buffer for both panels for power saving, multiple power modes, and other
peripheral support. The MDDI interface technology will be integrated into QUALCOMM's Enhanced
Platform and Convergence Platform chipsets beginning with the MSM6150 and MSM6550 chipset
solutions.



Strategy Analytics, a wireless industry analyst firm, expects the mobile clamshell phone market to
reach over 304 million units by 2006.



Product Availability

Samsung is currently sampling the S3CA460 LCD controller. The sample shipment of
QUALCOMM's MSM6150 and MSM6550 chipset solutions began in June 2004. Samsung will exhibit
the S3CA460 at Expo Comm Wireless Japan 2004 in Tokyo on July 21 -23, 2004.



About Samsung Electronics

Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media
and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net
income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the
company consists of six main business units: Corporate Technology Operations, Digital Appliance
Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication
Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is
the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs. For
more information, visit www.samsung.com.



About QUALCOMM

QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative
digital wireless communications products and services based on the Company's CDMA digital
technology. Headquartered in San Diego, Calif., QUALCOMM is included in the S&P 500 Index and is a

2003 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

Except for the historical information contained herein, this news release contains


innovative


statements that are subject to risks and uncertainties, including the Company's ability to successfully
design and have manufactured significant quantities of CDMA components on a timely and profitable
basis, the extent and speed to which CDMA is deployed, change in economic conditions of the various
markets the Company serves, as well as the other risks detailed from time to time in the Company's
SEC reports, including the report on Form 10-K for the year ended September 28, 2003, and most

recent Form 10-Q.



QUALCOMM is a registered trademark of QUALCOMM Incorporated. Mobile Station Modem, MSM,
MSM6150, MSM6550 are trademarks of QUALCOMM Incorporated. CDMA2000 is a registered
trademark of the Telecommunications Industry Association (TIA USA). All other trademarks are the
property of their respective owners.


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