July 27, 2004 in Social Responsibility News

SAMSUNG Processors Provide High-End Multimedia Capabilities to New Consumer HP iPAQ Mobile Media Companions

July 27, 2004 - Samsung Electronics Co. Ltd., a leader in advanced silicon technology solutions, today
announced that its family of mobile application processors will be implemented in the new line of HP
iPAQ Mobile Media Companions. By enabling new types of consumer-oriented applications such as
photography and music, Samsung's mobile application processors are helping to turn next-generation
devices like the HP iPAQ into all-encompassing mobile information platforms.




"We are focused on developing advanced mobile solutions for the handheld and advanced mobile
handset market," said S.H. Hong, director of sales and marketing, System LSI Division of Samsung
Semiconductor. "With our processor technology powering HP's new iPAQs, consumers will see a considerable increase in graphics and multimedia performance."




The HP iPAQ rx3115 and rx3715 feature Samsung's S3C2440 mobile application processor; the HP
iPAQ rz1715 features Samsung's S3C2410 mobile application processor. These ARM-based
processors allow seamless interoperability with Microsoft's Windows Mobile operating system. They
also allow for easy integration of key components including memory and graphics controllers.




For the HP iPAQ devices, Samsung's mobile application processors enables value-added end user
features through a camera interface, TFT & STN LCD display support, SD/MMC/SDIO, USB host and
device, and touch screen interface. Samsung's S3C2410 and S3C2440 processors support Microsoft
Windows CE and offer the advantages of a built-in NAND flash boot loader so that high-density NAND
flash memory can be used without having to install an additional support chip.




Both processors feature an ARM920T core, a 16/32-bit RISC microprocessor for high performance in a
small form factor and low core voltages. The S3C2410 and S3C2440 mobile application processors
are developed using 0.18um and 0.13um CMOS technology, respectively. They also have a memory compiler and have adopted the advanced microcontroller bus architecture (AMBA).




"Samsung's mobile application processors provide a superb combination of performance and low
power consumption," said Cindy Goodman, handheld product manager, Personal Systems Group for
HP. "By incorporating Samsung technology into our iPAQ Mobile Media Companions, HP has enabled consumers to enjoy photos, music and video wherever they go."




About Samsung Electronics

Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4
billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46
countries, the company consists of six main business units: Corporate Technology Operations, Digital
Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and
Telecommunication Network Business. Recognized as one of the fastest growing global brands,
Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-
LCDs and VCRs. For more information, visit

www.samsung.com.


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