August 03, 2004 in Social Responsibility News

 SAMSUNG PHONES ARE MORE LIKELY TO BE PURCHASED OVER COMPETITORS' DEVICES DURING NEXT 18 TO 24 MONTHS

For Immediate Release
Contact: Carrie Miller

Publicis Dialog for Samsung
972-628-3810
carrie.miller@publicis-usa.com
SAMSUNG PHONES ARE MORE LIKELY TO BE PURCHASED OVER COMPETITORS’ DEVICES DURING NEXT 18 TO 24 MONTHS
Brand Keys National Survey Identifies Consumer Preference for Samsung Phones Based on Design, Product Features
(DALLAS, May 24, 2004) – Samsung Telecommunications America (Samsung) was identified as the wireless phone manufacturer whose devices consumers are most likely to purchase during the next year and a half to two years, according to the results of an independent national survey by Brand Keys. The survey predicts consumers’ purchasing habits across a range of products and services. For the wireless phone category, consumer preferences were based, in part, on phones’ design and functionality. The Brand Keys survey is a leading-indicator of customer loyalty to specific brands and highlights Samsung as the number one mobile phone manufacturer in customer loyalty. Brands that ranked number one in their categories are those whose customers felt were best able to meet or exceed their expectations. As a result of this number one ranking, Samsung was awarded the Brandweek Customer Loyalty Award 2004 powered by Brand Keys, making it the only wireless phone manufacturer to receive this honor for three consecutive years. ""It is a tribute to Samsung that it has won this award for the third year in a row. The ability to meet, and even exceed, consumer expectations in a fast-moving category has eluded a number of Samsung’s competitors,” said Dr. Robert Passikoff, president of Brand Keys, Inc. “With more demanding investors and profits more difficult to achieve, it is wonderful to see that Samsung recognizes customer loyalty as a primary means to position themselves for profitability. Those who are successful deserve to be recognized.”


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