September 04, 1998 in Social Responsibility News

British Journals Praise SAMSUNG DECT Phone

SEOUL, Korea - September, 4, 1998 - Samsung Electronics Co., Ltd., DECT(Digital Enhanced Cordless Telecommunications -- (the new digital cordless telephony standard available in Europe) phone has been selected for the Award of Excellence by the British journals What Cellphone (September issue) and Computer Active (June issue). With a monthly circulation of 25,000 issues, What Cellphone is Britain's best known telecommunications industry magazine, and every issue carries articles that select or recommend best products for consumers.

In reference to the Samsung DECT phone, the September issue of What Cellphone said, "It is easier to use than other cordless phones. The product is small and light, making it easy to carry, while it features long battery life and an ultra-modern design that is sure to grab consumers' attention. As such, this will be the best selling DECT phone in the UK this year."

In the What Cellphone evaluation, the Samsung DECT phone received the top score of five points in four out of five categories, including call quality (reception and transmission), ease of use and value. The total score was higher than any other products surveyed.

Moreover, Dixon, one of the UK's largest store chains, has selected the Samsung DECT phone as a "Hero Product" and today it is the store's best-selling model.

Samsung Electronics began exporting its DECT phones to Europe (the UK, Germany) in the second half of 1997 and sold 100,000 units for the year. The company expects sales to be around 500,000 units this year, double to 1 million units next year and reach 1.5 million units in 2000.

DECT phones currently make up 50% of the European telephone set market. Total sales volume for this year will be around 8 million units and is forecast to reach 15 million units by the year 2000.

In Samsung Electronics Co., Ltd., there are three main business units:
. Multimedia & Home Appliances
. Semiconductors
. Information & Telecommunications.

Stamsung Electronics Co., Ltd., a US $13 billion (1997) flagship company of Korean-based Samsung Group, is a world leader in electronics, with operations in more than 60 countries and 85,000 employees worldwide.

CONTACT:
Jenny Chung
Overseas PR
Corporate Communications
Samsung Electronics Co., Ltd.
Seoul HQ, Korea
Tel. 82-2-727-7692 / 7823 / 7821
Fax. 82-2-727-7826
Email: jhnee@samsung.co.kr


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