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May 13, 2014

Samsung Releases New Football-themed Galaxy 11 Campaign Video Featuring Samsung Galaxy S5, Gear 2 and Fit

SEOUL, Korea – May 12, 2014 –Today, Samsung Electronics Co., Ltd. released a new video for its fantasy-inspired and multi-layered global marketing campaign, Galaxy 11. The four minute “Galaxy 11 Training Video ”, provides a look into the exciting and rigorous training that Galaxy 11 team players including Lionel Messi, Cristiano Ronaldo and Wayne Rooney are undertaking, using the Samsung Galaxy S5, Gear 2 and Fit.

Galaxy 11 is a multi-platform global marketing campaign that tells the story of 13 top-class football players from around the world attempt to save the planet from alien domination in a “winner takes Earth” match on a virtual football pitch this summer. The campaign has embarked on the next phase - “Galaxy 11 Team Training”, designed to stimulate fans’ imaginations, inspire engagement and utilize the newest Samsung Galaxy devices to unlock entertaining moments and experiences.

In addition to the Training Video, Samsung is also releasing a variety of Galaxy 11-themed campaign extensions, including new mobile games and the Galaxy 11 World Tour, that offer interactive and robust engagement for fans around the world.

“We are thrilled to provide fans with new and exciting ways to participate in the Galaxy 11 campaign throughout the football season,” said Younghee Lee, Executive Vice President of Global Marketing, IT& Mobile Communications Division at Samsung Electronics. “We want consumers around the world to fuel their passion and enthusiasm for football through the new Training Video and multi-platform campaign extensions that are brought to life via the Samsung Galaxy S5, Gear and Fit.”

Training Video
Fans can watch the Galaxy 11 team undergo a variety of futuristic and rigorous training simulations that test their football skills under the watchful eye of team manager, Franz Beckenbauer. Additionally, for the first time ever, fans can see how the latest Samsung devices –Galaxy S5, Gear 2 and Fit– are helping the team prepare for their epic showdown. Features like heart rate monitoring, water-resistant functionality, faster auto-focus and other dedicated fitness tools provide enhanced mobile technologies that will allow the team to perform at their very best. The Training Video can be viewed on the Galaxy 11 campaign website, as well as across Samsung Mobile social channels.

“Being part of the Galaxy 11 team is a new and truly exciting experience for me. I have always been fascinated by new technologies and I am really enjoying every moment of this campaign. Throughout the journey, I have learned all about Samsung’s cutting-edge mobile devices, and the latest Galaxy S5, Gear 2 and Fit have proven to be the perfect teammates to keep me connected and active on and off the field of play,” said Cristiano Ronaldo.

Galaxy 11-Themed Mobile Games
To provide fans a chance to test their own virtual football skills, Samsung today released four new Galaxy 11-themed mobile games. “The Match: Striker Soccer Galaxy 11”, available to Galaxy S5 and all Android users , provides fans the chance to play as the Galaxy 11 and take on the alien team for prizes that will be awarded to individual players on a weekly basis. Three other new games, Galaxy11 “Cannon Shooter,” “Soccer Wars,” “Shooting Soccer”, specially made for Galaxy device users, will help provide an ultimate football experience to fans around the world. Fans also have the unique chance to play against the Samsung Galaxy 11 team as part of a special partnership with EA SPORTS FIFA 14 mobile game.

Galaxy 11 World Tour
Another way that fans can get immersed in the campaign is to visit the Galaxy 11 World Tour Studio traveling around the world, including England, Italy, the UAE, China, Nigeria, Argentina and Brazil, from April to July. The interactive studio allows football enthusiasts to train and play like the Galaxy 11 team through entertaining programs and experiences with the latest Samsung devices - Galaxy S5, Gear 2 and Fit –as well as the new mobile games and special appearances by Galaxy 11 players.

Fans can continue to follow the story of Galaxy 11 by visiting:
· Microsite: www.theGalaxy11.com
· Tumblr: www.theGalaxy11.Tumblr.com
· Facebook: www.Facebook.com/SamsungMobile
· Twitter: www.Twitter.com/SamsungMobile
· YouTube: www.YouTube.com/SamsungMobile
· ChatON: www.ChatON.com/Galaxy11
· Call-to-Action: #Galaxy11


The Galaxy 11 squad includes: Franz Beckenbauer (Germany; Manager), Lionel Messi (Argentina; Captain), Mario Gotze (Germany), Oscar dos Santos (Brazil), Wu Lei (China), Stephan El Shaarawy (Italy), Victor Moses (Nigeria), RadamelFalcao (Colombia), Lee Chung-Yong (South Korea), Iker Casillas (Spain), Wayne Rooney (England), Landon Donovan (United States), Aleksandr Kerzhakov (Russia) and Cristiano Ronaldo (Portugal).

For more information, please visit www.samsungmobilepress.com

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com