June 05, 2014 in Special Events News

SAMSUNG Shape™ Wireless Audio-Multiroom System Now Playing “Spotify Connect”

RIDGEFIELD PARK, N.J. – June 5, 2014 – Samsung Electronics Co., Ltd. today announced a strategic partnership with music streaming service, Spotify. More than 10 million Spotify Premium users will now be able to control their Samsung speakers directly from the Spotify app. Samsung Shape Wireless Audio Multiroom is the first product in the world that will let Spotify Connect stream music to more than two speakers, enabling stereo or multi-room listening.

“More than ever before, Samsung is giving consumers seamless ways to better integrate sound and music in their daily lives,” said Eric Jung, Vice President of the Visual Display business at Samsung Electronics. “We are excited to bring Spotify’s premium streaming music service to our Shape Wireless Audio-Multiroom ecosystem. It gives our customers more options to connect to and customize their favorite music, taking the listening experience to the next level.”

Together, Samsung and Spotify will continue to make it easier for consumers to unleash the music from their portable devices, to the powerful speakers within the Samsung Shape Wireless Audio-Multiroom ecosystem. The partnership allows millions of music-lovers to enjoy music from Spotify’s curated playlists, personalized radio and huge catalogue of songs in any room of the house. The two partners will also be offering various joint promotions that users can access both online and offline.

Samsung’s Shape Wireless Audio-Multiroom speakers can be used alone or wirelessly with other Samsung devices within the ecosystem, including soundbars, home entertainment systems and Blu-ray players via Wi-Fi to create a multi-room audio system. The speakers are controlled from the free downloadable Samsung Multiroom app and facilitated through an easy plug-and-play installation process. With Samsung’s Shape M5 & M7 Wireless Audio Speakers, users can even pair their phone using the speaker’s NFC functionality;consumers simply tap their smartphone to the Shape speaker to instantly play music from their mobile device.

Samsung is committed to providing customers with an even richer listening experience and will continue to expand the pool of music streaming services, giving users more options to be more in tune with their music and entertainment passions.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S. and America’s fastest growing home appliance brand. To discover more of the award-winning products you love with Samsung, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion.