September 13, 2004 in Social Responsibility News

SAMSUNG Electronics Receives 3 Top Audio/Video Awards in Europe

SEOUL, Korea ? September 13, 2004 : Samsung Electronics received three of, the most prestigious European audio/video awards, bolstering the corporate image as a top audio/video brand in Europe. The company, which received nods for a projection TV and DVD player last year, won awards for its DLP projection TV (model: SP50L7HX), home theater system (model: HT-DS460) and multimedia player (model: YH-999) this year.
Samsung's SP50L7HX, a 50-inch DLP™ TV, has been a major “hit” product, receiving the Best Innovation Award in video at the International Consumer Electronics Show and a silver award from the Industrial Designers Society of America. The DLP™ TV is a unique product that mimics a flat panel TV with an innovative vertically positioned DLP™ Rocket Engine . The 2500:1 contrast ratio delivers exceptional image quality and sharpness with Samsung's latest proprietary image enhancement technology - Digital Natural Image engine (DNIe™). The SP50L7HX was released in the European market in mid-August, and its superb functions and design have drawn the interest of major European retailers.
Samsung's HT-DS460 home theater system features the company's proprietary rear reflecting surround system that provides a multi-channel effect with only front speakers. Installing and moving the system around is thus very easy and the product has inherent space saving benefits.
Samsung's YH-999 is a new-concept multimedia player based on a Portable Media Center (PMC) platform that allows customers to enjoy entertainment anytime and anywhere. With a 3.5-inch TFT-LCD screen and a 20GB hard disc, the player supports audio files, still photographs and even video.
EISA is Europe's largest editorial organization dedicated to multimedia, with a total membership of 50 journals covering audio products, video products, consumer electronics, photography and automotive accessories across 20 European countries. Each June, representatives from all EISA members meet to decide which of the products introduced in their publications during the past year deserve the coveted EISA Award. The five categories under consideration are Audio, Video, Home Theater, Photo and Mobile. This is the most prestigious honor for a consumer electronics manufacturer to receive in Europe and this year, around 40 different products were declared “Outstanding” by the EISA judges in 2004.
Note: DLP™ is a trademark of Texas Instruments Incorporated
About Samsung Electronics

Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs. For more information, visit www.samsung.com .


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