September 14, 2004 in Social Responsibility News

SAMSUNG's ViP Design Methodology Reduces SoC Design Time Up to 40 Percent

SEOUL, Korea ? September 14, 2004 - Samsung Electronics Co., Ltd., a leader in advanced semiconductor technology, today revealed a hardware/software co-design methodology that will reduce overall design time for the company's System-on-Chip (SoC) products by up to 40 percent. The Virtual P latform (V i P) approach will ultimately result in faster production of Samsung logic components while giving the company's customers a time-to-market advantage.
Samsung developed the V i P design methodology in partnership with EDA vendors to address the ever increasing complexity of SoC design challenges. Today's exploding market for multi-function consumer products requires more on-chip firmware as well as transistors, complicating and extending the design process. Using the V i P methodology, simulation speeds are hundreds or even thousands of times faster than that of a traditional RTL approach while maintaining more than 90 percent of accuracy over RTL.
With the conventional RTL design methodology, it was not possible to design and optimize software before the field programmable gate array (FPGA) prototype was ready. In addition, it was hard to identify whether the error was due to hardware or software. Using the V i P approach, software designers can now prepare fully-optimized and error-minimized software before the development of RTL code, reducing the SoC design time by up to 40 percent.
Senior Vice President Soo-kwan Eo of the SoC R&D Center at Samsung Electronics, who leads the V i P development team, said: “The ViP methodology has improved system design productivity and reduced SoC design and software development cycles. V i P will help us develop highly integrated devices ahead of the competition to maintain our market leadership.”
Some of Samsung's SoC products have already benefited from the ViP methodology. It has been applied to develop the flash memory card controller that is already in mass production, enabling engineers to improve certain chip performance such as the data read operation by more than 30 percent.
Samsung's ViP design methodology has proven its applicability to SoC products with multiple processors. For example, Samsung's HD digital TV SoC, modem chip for 3G mobile phone, and mobile application processor devices have shown excellent results. Samsung will expand the use of ViP within its logic product line to encompass other various SoC devices.

About Samsung Electronics

Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs. For more information, visit .

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