September 22, 2004 in Social Responsibility News

SAMSUNG Electronics Gives Schools Hope And A Chance To Win Up To $100,000 In Technology Equipment

Ridgefield Park, N.J. - Samsung's Hope For Education, a new philanthropy program created to benefit children's education, is giving 101 lucky elementary, middle and high schools across the country the chance to win up to $100,000 in much needed technology equipment via a unique online essay contest. Samsung is donating a total of $1,000,000 in technology gear, including 100 prizes each worth $10,000. Anyone can enter the contest by going to www.hopeforeducation.com and submitting a 100-word essay describing how Samsung Electronics' technology can benefit a school in their community. The contest starts on September 22 and runs through October 31, 2004.
""Samsung has a long history supporting children and education, and Samsung's Hope For Education program is another important affirmation of that commitment,"" said Peter Weedfald, Senior Vice President of Strategic Marketing, Samsung Electronics North America. ""With elementary, middle and high school budgets being cut back on a daily basis, there is no better way we can help ensure our children's future than making certain they have the best tools possible to help them enrich and elevate their minds and spirit.""

The Samsung's Hope For Education contest is open to students, teachers, parents or anyone who knows of a school in need. Anyone who submits an entry on behalf of a winning school will be awarded a Samsung 17"" Multi-Function LCD monitor with a built-in TV tuner as an individual prize. The 100-word essay can be submitted via www.hopeforeducation.com. All essays will be evaluated by an independent judging committee made up of professionals from the academic as well as the editorial communities. The committee members, authorities of both writing and technology, come from Cornell University, Wharton School of Business, USA Today, TWICE (a consumer electronic trade publication) and PC Magazine.

Each school that enters has a chance to win the top prize of $100,000 in technology or one of 100 prizes of $10,000 in technology. The technology prizes include Samsung's latest, award-winning products, such as 42"" Plasma TVs, 32"" DynaFlat TVs, 17"" LCD monitors, DVD/VCR Combo units, Color Laser Printers and Camera Phones.

The Hope for Education contest was announced at the opening of the Samsung Experience, a unique and creative technology emporium in the Time Warner Center in New York City where high-tech meets high style. The Samsung Experience lets adults and children alike can learn about the endless possibilities that technology offers and brings Samsung's vision of digital convergence to life.

Hope Powered By The Internet
Samsung's Hope For Education will be utilizing the power of the Internet to run this unprecedented online promotion. More than one billion impressions a month will be generated through advertising space on over 350 top consumer and business publication web sites. To help get the word out as quickly as possible, prominently placed banner space, that Samsung owns full-time, will be dedicated to Samsung's Hope for Education to launch this new charitable program and raise awareness for the promotion giving millions of people the opportunity to participate. Samsung will also be running advertisements in major national newspapers.

Samsung's Commitment To Education
Samsung's Hope For Education is the latest chapter in the company's goodwill mission to help children and support education. The commitment to contribute to society through good corporate citizenship while pursuing business activities is deeply ingrained in Samsung's corporate culture. In the U.S., Samsung Electronics began the drive to support young people and education in 1995, when Samsung joined with The American Legion to offer college scholarships to direct descendants of honorably discharged wartime veterans in recognition of the sacrifices of American servicemen and women during the Korean War. The scholarships are derived from earnings on a $5 million Samsung endowment.

In 2002 Samsung Electronics America extended its contributions to the community further when it created the Samsung's Four Seasons of Hope, a philanthropy program dedicated to supporting community-based foundations and charities and led by some of this country's favorite sports legends, including Magic Johnson, Joe Torre, Arnold Palmer and Boomer Esiason. Samsung's Four Seasons of Hope also benefits musician Jon Bon Jovi's four Philadelphia based charities. In fact Jon Bon Jovi is the official music of Samsung's Four Seasons of Hope charity program. Since its inception, Samsung's Four Seasons of Hope has raised over $4 million as well as national awareness for these outstanding charities. The success of Samsung's Four Seasons of Hope inspired the company to create the Hope For Education program as a new way to make a difference in the lives of children, families and American society.


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