October 19, 2004 in Social Responsibility News

SAMSUNG , Cable Companies, And INHD Partner to Bring HD Music Television Programming To Consumers

New York, NY - Worldwide music superstar, Jon Bon Jovi today joined Samsung Electronics America, Inc., a world leader in high-definition television and digital convergence technology products, and the cable industry's OnlyCableCan initiative, to launch a partnership that will bring superlative High Definition music events and concerts to an expanding group of cable customers. An exclusive, intimate live Bon Jovi concert will kick-off a powerful consumer promotion and a unique and exciting schedule of ""INHD's Center Stage"" music events, exclusively sponsored by Samsung through 2005, on INHD/INHD2 -- the most widely distributed all High-Definition (HD) network channel. The concert will air live on INHD2 at 8 pm on Sunday, November 21, 2004. The concert will also be simulcast on the Web (www.samsungusa.com/bonjovi) and a replay of the event on INHD2 for viewers on the west coast will air immediately following the live show.
""Samsung, OnlyCableCan, and INHD are joining forces to promote the high definition experience in a way it's never been done before - with high-profile musical artists showcasing all the visual excitement of HD and the unparalleled sonic experience of music in 5.1 surround,"" said Peter Weedfald, Senior Vice President of Strategic Marketing, Samsung Electronics America, Inc. ""This unique win-win partnership not only highlights the benefits of HD as offered via cable and Samsung's award-winning HDTV line, but it is creating and fueling a new outlet for artists to promote and market their latest releases. As a leader in high definition television, Samsung enthusiastically supports the efforts by OnlyCableCan and INHD to give cable customers an extraordinary combination of sight and sound."" Samsung will offer a live webcast of the concert at www.samsungusa.com/bonjovi.

The program will run from October 19th, 2004 until February 5th, 2005. Throughout that time, there will be monthly concerts featuring high-profile music artists on INHD/INHD2. An attractive retail offer provides a $200 gift card to consumers who sign up for digital cable with HD and purchase a Samsung digital TV, so they can experience these exciting musical events on INHD. The participating cable companies, under the OnlyCableCan umbrella, are Adelphia Communications, Comcast, Cox Communications and Time Warner Cable, and cover approximately 75% of US television households.

Andy Addis, Senior Vice President, Marketing and New Products, Comcast, and OnlyCableCan spokesperson said, ""Our partnership with Samsung and INHD means we can provide a one-of-a-kind high-definition viewing experience - available only on cable. Our customers will be entertained by the most popular artists with cable's best HD sight and sound on the highest-quality HDTV sets. It's a complete package that no satellite company can match."" All parties expect to announce additional exclusive high-definition cable music events in the months to come.

As part of this extraordinary effort, Samsung will use its Internet, print and TV marketing muscle and join forces with OnlyCableCan to promote the exclusive ""INHD Center Stage"" concert series to consumers. The concerts, beginning with Bon Jovi, will be advertised and featured on Samsung's extensive Internet network, which includes 380 key Internet sites reaching 1.6 billion consumers per month, as well as in extensive print and TV advertisements on participating cable outlets in major markets. Online, Newspaper and TV ads will feature the bands' creative output and the INHD TV shows. More than 1.5 million customers currently receive INHD programming in the United States. INHD and INHD2 are available to more than 45 million customers on Adelphia Communications, Bright House Networks, Cablevision Systems Corporation, Comcast, Cox Communications and Time Warner Cable systems, all of which will carry the concert series.

The November 21st Bon Jovi concert coincides with the November 16th release of a long-awaited Bon Jovi ""think outside the box"" set titled, 100,000,000 Bon Jovi Fans Can't Be Wrong..., from Island Records. The collection of fifty songs includes four CDs with 38 never before released recordings plus twelve rarities, as well as a bonus DVD filled with never-before-seen interview footage with the band and personal home movies from over the years.

Rob Jacobson, President & CEO of INHD parent company in DEMAND Networks said, ""As a network, INHD is committed to maximizing viewers' hi-def viewing experience by delivering exciting content presented in unparalleled picture quality and sound. Partnering with Samsung and OnlyCableCan allows us to leverage both their leadership positions and extensive marketing resources to bring cable customers the very best HD concerts from the world's most popular musical acts.""

About Bon Jovi
Bon Jovi are one of the world's most popular, most prolific and most recognizable rock bands. For more than two decades, Bon Jovi have been entertaining fans around the globe. Since 1983, the band have performed more than 2,500 concerts in 50 countries before more than 32 million people and have sold more than 100,000,000 records. It's this monumental career milestone that is being celebrated with the release of 100,000,000 Bon Jovi Fans Can't Be Wrong... a collection of songs from the band's vaults that have never been shared before. 2005 will bring new Bon Jovi music. In the meantime, band front man Jon Bon Jovi continues to be a force and a visionary in the music world while pursuing acting projects and staying involved in political and philanthropic endeavors. Jon Bon Jovi has also joined the world of professional sports, as co-owner of the Arena Football League's Philadelphia Soul. www.bonjovi.com www.philadelphiasoul.com

About OnlyCableCan
OnlyCableCan is a national marketing initiative from the Cable & Telecommunications Association for Marketing (CTAM), which is a non-profit, non-commercial professional membership organization, dedicated to advancing consumer and business-to-business marketing excellence in the cable industry. CTAM regularly unites various segments of the cable business and outside partners to reach consumers through comprehensive marketing, promotional and educational efforts.

About INHD
INHD is cable television's first multi-channel 24/7 linear-scheduled network that features commercial-free movies, professional and college sports and general interest programming that maximizes the HD television experience. INHD provides superior images and sound and more native HD programming than any other network. INHD is owned and operated by in DEMAND Networks. Company shareholders are Comcast in DEMAND Holdings, Inc., Cox Communications, Inc. and Time Warner Entertainment - Advance/Newhouse Partnership. INHD and INHD2 are available on Adelphia, Bright House, Cablevision, Comcast, Cox, and Time Warner cable systems. Further information about INHD can be found on the Internet at www.inhd.com.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics and information systems products. The SEA organization oversees the North American operations of Samsung Telecommunications USA, Samsung Electronics Canada and Samsung Electronics Mexico. Please visit www.samsungusa.com for more information.

About Samsung Electronics
SAMSUNG Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs. (www.samsung.com)


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