October 26, 2004 in Social Responsibility News

SAMSUNG and Vogue Fuse High-Fashion and Technology in an Unprecedented Co-Marketing

(NEW YORK and DALLAS, October 26, 2004)- Vogue, the foremost authority on style, culture and trends, and wireless leader Samsung Telecommunications America, today announced a long-term partnership through which to create, define and express style. Leveraging each company's influence, core capabilities and unmatched marketing reach, Samsung and Vogue's multi-tiered agreement sets the standard by which future technology and design trends will be developed and marketed.
Beginning this fall, Samsung and Vogue will debut an unprecedented co-marketing program, including a highly-targeted, high-fashion advertising campaign, exclusive promotional and multi-media content partnerships with Style.com and visionary designers, as well as extensive outreach to the fashion elite.
As the cornerstone of this fall's campaign, Samsung and Vogue have partnered with Diane von Furstenberg (DVF), known for the legendary ""wrap"" dress, to create a limited edition designer phone DVF Mobile by Samsung.
With this ""couture"" phone, von Furstenberg once again captivates the fashion world by designing the season's essential accessory showcasing her unique vision and style. Von Furstenberg created DVF Mobile by Samsung by reproducing an Andy Warhol painting that features her own likeness.
""Samsung recognizes the influence that style and technology have in our culture today,"" noted Peter Skarzynski, senior vice president of Samsung. ""As part of this program, Samsung Telecommunications has developed a long-term partnership with Vogue to leverage the magazine's authority in fashion and its credibility in reaching a highly targeted segment of the female market in an exciting and relevant manner.""
Samsung Telecommunications America, a Dallas-based subsidiary of Samsung Electronics Company, Ltd., researches, markets and distributes wireless handsets and telecommunications products throughout North America.


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