November 26, 2014

Purchase of Equity Assets of Affiliated Company

On 26 November 2014, the Board of Directors of Samsung Electronics authorized the following purchase
of common stocks of Cheil Worldwide Inc. (KRX:030000) owned by the Company as treasury stocks.

Details
1. Reason for Transaction
To enhance Samsung Electronics marketing programs through strengthening Cheil Worldwide
competency
2. Items of Transaction:
Samsung Electronics purchased the following equity assets from the Cheil Worldwide.
1) 11,500,000 treasury shares
3. Total Price of Transaction: KRW 220.8 billion (KRW 19,200 per share)
* This transaction will take place during the normal market hour on 27 November 2014.
The transaction price per share is the closing share price of 26 November 2014.
4. Total number of shares owned after transaction: 14,498,725 (12.6%)
5. Attendance of Independent Director at the BoD meeting: 4 (80%)
6. Attendance of Audit Committee members at the BoD meeting: 100%

* This public disclosure is in accordance with the Monopoly Regulation and Fair Trade Act (Article 11-2), which
mandates the Company to disclose the transaction if the act of offering or trading assets, such as stocks and company
bonds, etc. exceeds KRW 5 billion and/or if the reported investor or investee in consideration is a specially related
and/or person to the Company.


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