January 04, 2005 in Social Responsibility News

Samsung Telecommunication America Debuts World's First Phones with Speech-to-text Capabilties

Dictation Technologies Deliver Unprecedented Voice Command Benefits to Consumers

LAS VEGAS , January 4, 2005 - Building on its record of first-to-market innovations, Samsung Telecommunications America (Samsung) today introduced another breakthrough in wireless technology: speech-to-text dictation on cell phones. This revolutionary speech-to-text capability, available exclusively on two new Samsung phones, allows consumers to speak into the phone and have the phone convert those words directly into text. Using advanced voice activation technology, consumers also can send pre-programmed short messages with the sound of their voice. Unveiled at the Consumer Electronics Show in Las Vegas, Samsung's p207 is the first phone with the new VoiceMode technology that allows consumers to simply speak the words of a message and have the phone translate those exact words into text. This voice activated text messaging application allows users to quickly and easily address the message then use their voice to create text, bringing virtually hands-free and eyes-free communication to text messaging. The QuickPhrase feature debuting on Samsung's a890 makes it easy for consumers to address a message and activate one of the frequently used short messages pre-programmed in the phone. Once in the messaging application, users can activate phrases such as “Call me” or “Will call you later” by simply speaking those words, and the text is included in the message. “This new technology will significantly change how people interact with their wireless phones. For the first time, consumers can dictate messages directly to their wireless phone, substantially simplifying the messaging process,” said Peter Skarzynski, senior vice president, Samsung. “Consumers have come to expect these type of breakthrough capabilities from Samsung. We've developed a reputation for introducing meaningful, easy-to-use features to arguably the most commonly used consumer technology device.” VoiceMode and QuickPhrase are industry exclusives on Samsung phones in 2005. These features are enhancements to voice technologies already available on Samsung phones that allow consumers to navigate menus, use speaker-independent dialing for one-step name and digit dialing and receive status updates for battery life and signal, all using voice commands. Samsung has aligned with U.S. market leader VoiceSignal Technologies to continue setting standards in the voice recognition space. For more information on Samsung's enhanced voice recognition-enabled phones, please visit www.samsung.com.

About Samsung Telecommunications America M.

Samsung Telecommunications America, a Dallas-based subsidiary of Samsung Electronics Company, Ltd., researches, markets and develops wireless handsets and telecommunications products throughout North America. For more information, see STA's website at www.samsungusa.com/wireless . Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of $36.4 billion and net income of $5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs. For more information, visit www.samsung.com .

About VoiceSignal Technologies

VoiceSignal is the world leader in voice interfaces for mobile devices. For the first time, VoiceSignal has solved the interface problem of mobile phones and PDAs. Users can speak a name, a number, or a command, and get connected in one step. VoiceSignal's unique architecture is compatible with the entire range of mobile devices- from entry-level voice-only handsets to enterprise-class PDAs and smart phones. VoiceSignal is shipping on millions of units manufactured by the largest global handset brands and sold by major operators worldwide. Additional information about the company is available at: www.voicesignal.com


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