January 05, 2005 in Social Responsibility News

SAMSUNG Says, “Slim Is In!” With Launch Of Award-Winning SlimFit™ TV

Las Vegas, NV - Samsung Electronics, the global Visual Display and HDTV innovator, is revolutionizing the marketplace once again with the launch of its groundbreaking SlimFit TV featuring Samsung's new space-saving CRP (Cathode Ray Panel) technology. Already a CES 2005 Innovations Honoree, the new TXR3079WH is a 30" widescreen, integrated HDTV that measures less than 16" from front to back! Typical CRT sets on the market today average more than 24" in depth.

In addition to the ultra-trim profile, the SlimFit TV's CRP Flat Picture Tube enables the improved brightness, contrast and more natural color associated with CRT technology. With the debut of the TXR3079WH, Samsung, already a market share leader in the vibrant CRT category, is creating a new category in the flat TV market - one that represents an ideal compromise between affordable price and coveted form factor. The new SlimFit TXR3079WH can be seen at CES 2005 in the Samsung booth, #11024 in the Central Hall of the Las Vegas Convention Center from January 6th - 9th.

While consumers clearly embrace the idea of slimmer televisions such as flat-panel TVs, the hefty price on larger screen sizes has so far been an obstacle for mainstream acceptance. As a result, the affordability and outstanding picture-quality found on traditional CRT TVs has helped sustain demand for that TV category. In fact, while the demand for flat-panel TVs has recently risen, chipping slowly at CRT market share, the Consumer Electronics Association estimates there is still more than a 20 million-unit market for picture tube televisions. The research and development team at Samsung has kept these consumers in mind with the production of the new TXR3079WH. Priced at only a modest premium over traditional HD tube sets, the new SlimFit TV is the ultimate blend of flat TV value, functionality and style.

"Samsung believes the new SlimFit television will play a significant role in revitalizing the CRT business and will carve a place for a new category that matches the affordability and image equality of CRT TV with the "slim is in" benefits of flat-panel TV," said Jonas Tanenbaum, Sr. Marketing Manager for Samsung Electronics America's Visual Display Group. "Conventional CRT (Cathode Ray Tube) sets have been around for decades and although they've become flatter over the years, they have always had a bulky quality and significant depth associated with them. Samsung's innovative engineering team recently made a technology breakthrough that allowed existing CRT factory production lines, with some modification, to produce a new generation of Slim Depth Cathode Ray Panels (CRP) that measure 2/3 the depth of conventional CRT models. In the coming months and years, Samsung will launch additional SlimFit screen sizes and models, which all feature this new CRP technology. The result for consumers is a -slim HDTV at a fraction of the cost of other flat-panel technologies."

With the Samsung TXR3079W, consumers can look forward to the superior picture quality and smooth action they have come to expect from traditional direct view sets. The new SlimFit HDTV attains incredible color and brightness. Its nano-pigment screen design enables an amazing 5000:1 contrast ratio, color reproduction that measures in at 100%, and an 800-candela brightness. All of these performance advantages are wrapped in its ultra-thin, sleekly designed cabinet that fits on just about any tabletop, cabinet or corner of the room.

Another compelling benefit of the TXR3079W is its built-in HDTV tuner, which works with an antenna to receive free, over-the-air broadcasts of HDTV. It has the ability to accept digital signals from both 720p and 1080i sources, displaying them in 1080i and delivers a crystal-clear progressive scan picture from any analog source. It comes with a Dolby Digital Dynamic Sound System that includes a 20-watt stereo with a multi band adjustable equalizer to complement the experience.

For film buffs, the TXR3079W also incorporates progressive scan DVD (480p) compatibility and Samsung's 3:2 Pull Down process that corrects the flaws inherent in film to video transfers. Samsung's exclusive Digital Natural Image Engine (DNIe) picture enhancement technology is also included to provide even better contrast, motion, detail and color. The TX-R3079W is scheduled to launch in June 2005 at an MSRP of $1,199.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics, information systems and telecommunications products. The SEA organization oversees the North American operations of Samsung's Consumer Electronics Division, Information Technology Division, Samsung Telecommunications America, Samsung Electronics Canada and Samsung Electronics Mexico. Please visit www.samsung.com for more information.

About Samsung Electronics

SAMSUNG Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs.

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