January 06, 2005 in Social Responsibility News

SAMSUNG Has Everyone Listening With New Entry-Level Home Theater Systems

Las Vegas, NV - Samsung Electronics America, Inc., an established innovator in the Home Theater in a Box (HTiB) category, makes owning a Home Theater more affordable than ever with two exciting new entry-level offerings, the HT-AS601 and HT-AS600. Now anyone with a DVD player can transform their living room into a virtual theater using Samsung's high-quality receiver and speaker systems. The HT-AS601 will be on display at the Samsung booth #11024 in the Central Hall of the Las Vegas Convention Center at CES from January 6th - 9th.

Movie buffs who want to bring home the rich multi-layered sonic experience they enjoy at the cinema, can now do it the affordable and easy way with Samsung's HT-AS601 and HT-AS600 all-in-one systems. Using pure digital amplifiers to ensure audio reproduction that is always clean and clear the HT-AS600 decodes Dolby Digital, Dolby Pro Logic II and DTS. And the 6.1 channel HT-AS601 adds NEO:6 decoding Place the five diminutive speakers around the room and you are ready to enjoy music and movies that sound as they were intended.

"Samsung's 2005 entry-level HTIB units provide customers with an affordable introduction to the home theater experience," said Bill Hadam, Senior Manager, Digital Audio, Samsung Electronics America. "Our speakers, subwoofers and amplifiers continue to set the standard in this arena, and we hope people will use these components to begin building their home entertainment centers for the future."

With 900 watts (125 x 6, 125 x 1) of theater quality surround sound, the HT-AS601 is the best system yet for amateur audiophiles. The active subwoofer serves up a deep, tuneful sub bass response that transforms action movie watching in to a sensory-filled event. The HT-AS600 includes a full digital amplifier as well, combined with 750 watts (125 x 5, 125 x 1) of audio power. Sound effects and low-toned bass sounds come to life through the subtle rumble of the unit's passive sub woofer. There's little doubt these two units sound like winners.

Both the HT-AS601 and the HT-AS600 are housed in sleek metallic casing that encourages users to display the units on open shelves rather than hide them behind closed cabinet drawers. Customers can purchase the Samsung DVD player that best fits their budget and viewing habits. Both models are designed to cosmetically match Samsung's up-scaling DVD players DVD-HD850 and DVD-HD950.

The HT-AS600 will be available in April 2005, for a MAP of $179.99. The HT-AS601 will be available in May 2005 with a MAP of $279.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics, information systems and telecommunications products. The SEA organization oversees the North American operations of Samsung's Consumer Electronics Division, Information Technology Division, Samsung Telecommunications America, Samsung Electronics Canada and Samsung Electronics Mexico. Please visit www.samsung.com for more information.
About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs.

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