April 28, 2015 in Home Appliances News

SAMSUNG Launches Suite of Kitchen Appliances to Delight a New Generation of Dinner Party Hosts

RIDGEFIELD PARK, N.J. – April 28, 2015 – Samsung Electronics America, Inc., a leading innovator in home appliances, ushers in a new line of kitchen appliances with features that will both surprise and delight a new generation of consumers who entertain at home. Intended for consumers who crave new experiences and aren’t afraid to get adventurous in the kitchen, Samsung’s new cooking, dish and refrigeration products offer a better experience whether entertaining friends and family, or during daily meal preparations.

“A new generation of food lovers is entertaining at home, and it’s less about stuffy dinner parties and more about opening their home to show off their culinary skills and their state of the art kitchen,” said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America. “This new generation of consumers depends on technology to enhance their everyday lives, and nowhere is that more evident than in the kitchen. Our new home appliances, which are so flexible, sophisticated and surprising, offer the perfect platform for home cooks to stretch their entertaining skills while anchoring the modern kitchen that serves as the hub of activity for every gathering.”

Flex Your Cooking Skills

According to market research, Millennials want to be able to call their culinary creations their own1. And with a trend toward showcasing more artisanal small-batch items and exploring exotic flavors and spices, flexibility is key. Enter the Samsung Flex Duo™ Range with Dual Door™ which marries the capacity of a full size oven with the flexibility to customize based on meal prep needs – the best of both worlds.

A twist on the Samsung Flex Duo Range, which can simultaneously cook two different dishes in two separate compartments at different temperatures with little transfer of aroma and taste, Dual Door™ offers customizable door configurations for the flexibility to use the oven cavity in three different ways:

  • Open only the top door and use the smaller upper oven compartment of the Flex Duo™ Range to keep a steady drumbeat of small bites cooked and ready through the night. In fact, current Flex Duo users actually use only this compartment for cooking 92% of the time.2
  • Open the full door and insert the Smart Divider to create two separate cooking environments, where a dessert can bake on top and a casserole can cook in the bottom, in perfect harmony.
  • Remove the Smart Divider and use the entire oven to cook a full-size Thanksgiving turkey.

The Samsung Flex Duo Range with Dual Door™ (NE59J7850WS) is available now for an MSRP of $1,899.00.

Primed for Party Prep

Market research also shows that Millennials want to bring more fresh ingredients to their dishes3. This makes keeping food fresher, longer more important than ever. That’s why the Samsung 23 cu. ft. Capacity Counter Depth 4DoorFlex Refrigerator is the secret ingredient to modern-day kitchens.

Samsung’s Triple Cooling System, an industry first, creates three separate airflows in the refrigerator and freezer for precise control over humidity and individual temperature within three compartments, keeping food fresher, longer. The system also enables the bottom-right compartment, called Cool Select Plus, to be converted from a refrigerator to a freezer, and back again. According to Samsung research, 80 percent of consumers use the Cool Select Plus compartment as a refrigerator, meaning they get an incredible 18 cu. ft. of overall fresh food storage. So, you can store delicate vegetables and seafood for platters of hand-rolled sushi that will stay fresh and crisp until needed.

The counter-depth design of the refrigerator is ideal for entertaining as it maximizes food preservation storage without overwhelming space in today’s modern kitchens. Its slim design fits easily into standard kitchen cabinets, while its premium design is show-off worthy when guests inevitably congregate in the kitchen.

The Samsung 23 cu. ft. Capacity Counter Depth 4DoorFlex Refrigerator (RF23J9011SR) is available now for an MSRP of $3,999.00.

Rest Up While We Clean Up

As the evening winds down, the last thing any host wants to do is scrub a dish; but the alternative is cleaning into the night – or worse, the next morning. The superior cleaning capabilities of Samsung’s new dishwashers with WaterWall™ Technology handle the dirty work for you so you can enjoy your party longer.

Unlike dishwashers of the past that featured a rotary wash system (can you say, round peg square hole?), Samsung’s WaterWall™ technology features a linear cleaning system that delivers a sweeping wall of water for spectacularly cleaned dishes. The dishwasher also offers ultimate flexibility with Zone Booster wash setting. With it, consumers can control the intensive wash system to either the left or right side of the bottom rack. So, hard to clean pots and pans get higher water pressure and temperature wash on the same rack as tall glass stemware. And you get sparkling and clean dishes, without spending time at the sink.

The Samsung Top Control Dishwasher with WaterWall™ Technology (DW80J9945US) is available now for an MSRP of $1,199.00.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology.  A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, mobile products and wearables, wireless infrastructure, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S and one of America’s fastest growing home appliance brand. To discover more, please visit www.samsung.com.

1 Source: The NPD Group, Inc. / Consumer Retail Tracking Service, 12 months ending December 2014
2 Samsung internal research
3 Source: The NPD Group, Inc. / Consumer Retail Tracking Service, 12 months ending December 2014


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