January 06, 2005 in Social Responsibility News

SAMSUNG Electronics Enters The Home Security Arena With Complete Do-It-Yourself Video Surveillance Lineup

Las Vegas, NV - Samsung Electronics America, Inc., a worldwide leader in DVR, flat panel and LCD display technology steps firmly into the security space with an exciting array of easy-to-install video monitoring systems geared for homes and small businesses. The move represents a natural outgrowth of Samsung's robust consumer electronics business, combining award-winning television, camera and recording technology with network capabilities to provide individual consumers with a variety of do-it-yourself CCTV/Video Monitoring options. Samsung's entire family of home and small business Monitoring Packages will be on display, at CES 2005 in the Samsung booth, #11024 in the Central Hall of the Las Vegas Convention Center from January 6th - 9th.

Samsung is poised to take advantage of the exploding demand for cost-effective, easy-to-install security systems that can be purchased directly from retail electronics chains. The worldwide security market nets $127 billion yearly. Home and small business consumers are a rapidly expanding market segment, escalating the demand for do-it-yourself security solutions that cut out the expensive labor and monitoring costs inherent in professionally installed systems. Currently, 18% of US households have some form of security system with the number set to increase swiftly as solutions become more affordable and easy to install.
"The home monitoring market brings all of Samsung's technology leadership and retail expertise into play," said Frank Romeo, Director of the Digital Set-Top Box Group for Samsung Electronics America. "The demand for easy-to-install video monitoring systems is greater than ever and Samsung is going to blow the market wide open with exciting and affordable retail packages that will accelerate the market penetration of do-it-yourself video monitoring solutions. These new systems match our celebrated lines of LCDs, VCRs and DVDs with the best optical technology and network compatibility to provide reliable security at a price that is feasible for small businesses and families."

Samsung's home and small business monitoring systems are versatile, offering security not only against break-ins and vandalism, but allowing busy parents to check up on the babysitter and employers to keep track of several satellite offices from a central location. Samsung offers the individual DIY System components in a wide range of customizable packages. Users can include networking capabilities that will allow them to view the camera output remotely via the Internet, and connect their system with existing home alarms. A variety of monitors, cameras and recording devices maintain a new level of safety and comfort, and advanced networking options can beam an image directly to a user's wireless device if an alarm is ever triggered.

Monitors

Most existing solutions provide only average quality black & white display. Samsung brings all of its TV technology expertise to bear in the DIY security arena with a range of superior resolution color display devices that offer a whole new world of image precision and accuracy. All of Samsung's CCTV monitors offer 4 or 8 camera inputs. Users can choose either a versatile flat screen or a high-quality space-saving LCD monitor. Most models include dual-quad (or greater) display that shows output from multiple cameras on a single screen. Flat-screen monitors range from the 15" Switcher model, which provides sequential display from up to four cameras, to the top-of-the-line 21" DVR model with a built-in recorder, network compatibility and capability to view input from up to 8 cameras. 15" or 17" LCD monitors offer dual-quad display with up to 8 camera inputs, and network connectivity that allows users to view camera output in real time over a broadband connection.


Cameras

Samsung has built a reputation for elegant design that provides a perfect balance between form and functionality. The Samsung cameras included in DIY Video Surveillance packages feature cutting-edge optical technology and blend seamlessly with any décor. The Standard Camera is weather resistant and features a ¼" Super HAD IT CCD sensor for accurate, hi-resolution images. A 3.8mm focal length allows it to observe a wide area, and it also includes a microphone and speaker for 2-way audio communication. The indoor Dome Camera also features a ¼" Super HAD IT CCD sensor and 3.8mm focal length, and can be easily affixed to the wall or ceiling using the supplied tap screws. The PIR (Passive Infrared) Camera provides 40' x 56' of indoor coverage, with a motion sensor that can trigger an alarm siren, emergency lighting, and auto-recording to a time-lapse VCR or DVR. The PIR is also pet immune up to 30lbs., so Rover won't accidentally trigger the alarm. Users can buy a two-camera (2 Standard) or four-camera (2 Standard, 1 Dome and 1 PIR) package, with the option to add individual cameras of each type.

IP Camera


The web-based IP Camera combines Samsung's expertise in both A/V and IT technology to provide a remote monitoring option that keeps homes and small businesses secure, even from off-site. No PC is required to connect the camera to the web; it can send images across the Internet with a simple LAN, Cable Modem or DSL Ethernet connection. Owners can view up to 25 images/second of high quality video at resolutions up to 640x480. The IP Camera can also record images to the hard drive of a remote PC by viewer S/W, and can be configured to send an image via e-mail directly to the owner, whenever motion is detected. Remote Pan and Tilt Control offer a wide viewing range (Pan: ±60°, Tilt:+10° ~ -40°), with 8 presets and an Autopan function ensuring maximum security for the entire area.


DVRs/VCRs

Samsung DVRs and VCRs are among the most trusted in the consumer electronics industry. DIY CCTV owners can enhance their package with a number of recording options that can connect directly to their system for hassle-free video capture. The Time-Lapse VCR option provides up to 1280 hours of recording with a jog shuttle for easy tracking, and alarm and audio recording functions. The 1 Channel DVR is a cost-effective VCR substitute that offers a removable HDD with 80GB of recording space. The DVR is easy to operate and allows simple memory stick data transfer of MJPEG video images to a user's PC. The DVR Combo offers the best of both worlds, combining a VCR with HDD data backup. The DVR Combo responds instantly to an alarm trigger, automatically recording and storing images of the area.

Samsung's full range of DIY CCTV Security Packages will be available in March 2005.





About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics, information systems and telecommunications products. The SEA organization oversees the North American operations of Samsung's Consumer Electronics Division, Information Technology Division, Samsung Telecommunications America, Samsung Electronics Canada and Samsung Electronics Mexico. Please visit www.samsung.com for more information.
About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs.


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